Individual Report Marketing Communications Campaing Plan Essay

Individual Report Marketing Communications Campaing Plan - Essay Example Its awareness truly started to spread when businesses realized the importance of communicating their purpose to their target audiences affectively. It is important to determine that how businesses can communicate their purpose and intended goals to their customers. Here, comes the importance of marketing communication. This paper will focus on marketing communication strategies, objectives and finally the plan proposed for Green and Black organic chocolate that aims to convert dark into rainbow. This proposal is prepared to be presented before an agency by Green and Black organic for illustrating their communication strategies they are thinking to opt. Marketing communication: Marketing communication, as described by Kimmel (2005), is a process that constitutes various activities such as advertising, sales promotion, personal selling, public relations and direct marketing conducted to communicate company’s offerings to present and potential customers. Green and black organic, while keeping in view their position in market, is proposed to devise the following marketing plan for communicating benefits and attracting customers to their product portfolio. Marketing communication Plan: SOSTAC approach is one of the traditional and generic approaches for the development of marketing communication plan (Smith, Berry and Alan Pulford, 1999). ... The company was initially carrying out its operations individually, but later it came under the control of Cadbury. SWOT analysis: In order to assess the current and past performance of the company, SWOT analysis was carried out for the purpose of analyzing strengths, weaknesses, opportunities and threats. Strength Following are the factors that made Green and Black organic a successful company in confectionary industry. Manufacturing chocolates from organic food. Dark chocolates prepared from 70% of cocoa beans. Operating under the name of Cadbury. Regarded as first manufacturers of chocolate from organic substance. Employment of good marketing activities as compared to those conducted by small brands. Weaknesses Following are the weaknesses of Green and Black organic Most of the people do not prefer eating dark chocolates so this can result in reduction in sales volume. The size of the company is too small and so, it cannot extend its operation in areas outside the borders of Londo n. As the name of the company does not specify anything related to chocolate, so people can misunderstand the name green and black organic. Opportunities Green and black can earn huge revenues if it focuses and avail following opportunities Manufacturing of chocolate butters and chocolate spread can earn them huge profits. Manufacturing chocolate shakes can also be an attractive option for customers to direct their buying behaviors in favor of Green and Black Organic. Extending their operations beyond the territories of London is an attractive opportunity. Threats The company has the following threats that it can face from the market and competitors. The

Respiratory Muscle Training for Cervical Spinal Cord Injury Essay

Respiratory Muscle Training for Cervical Spinal Cord Injury - Essay Example Several articles would be used as a way of finding conclusive statement that would be aimed to be a solution to the several problems associated with patient with spinal cord injuries. The other methodology applied in training of patient with spinal cord injury is use of simple breathing device. The effect of these devices would ensure improved respiratory function as a result of the increased strength of the expiratory muscles. The training includes a repeated action by patients through the expiratory muscle training equipment with focuses being laid on the voluntary nature of the patients while in some instances the patients would need to endure a compulsory training session. The focus of the devices according to Roth et al(2010) the training that deploys a low resistance levels would result in improved pulmonary functions which are essential to patients with spinal cord injury. The article also indicate the effectiveness of the resistance training group as compared to the sham model of training The levels of cough according the article are an indicator of the strength of the expiratory muscle which is subject to the training and improvement for the pulmonary fu nctions. Both Silveira et al (2010) and Roth et al (2010) indicates two modes of training with both articles indicating a sitting position to be the preferred method while carrying out the training to people with spinal cord injuries. Roth et al (2010) indicate the effectiveness of the resistance training group as compared to the sham model of training. There is a relationship between trainer and the outcome to quadriplegic patients. The mode of training will involve inspirational training at low loads which would indicate the patient being subjected to conditions of about 30 percent of MIP (Silveira et al, 2010 P 317). The article indicates an improved 20% for the 8 weeks training period for sitting patient Upon attaining the required load

Development of Eco-Friendly Rice Farming

Development of Eco-Friendly Rice Farming Globally, agriculture has been considered as one of the major sources of greenhouse gases (GHG) (Chauhan et al., 2006; IPCC, 2007). In terms of anthropogenic GHG emissions, agriculture accounted 14%, which contributes 47% CH4 and 84% N2O emissions (IPCC, 2007; US-EPA, 2006). Rice is staple food in many countries and also an important part of the diet for a large portion of the world’s human population (Maraseni et al., 2009; Smith et al., 2008). Furthermore, the world’s annual rice production must be increased from 518 million tons in 1990 to 760 million tons in 2020 (International Rice Research Institute, 1989) to feed the growing population. The yield potential of rice largely depends upon the proper management of fertilizer and irrigation water, but farmers are using them extensively for increasing yields which incur cost and also has adverse effect on global climate. The cultivation of paddy rice contributes toward the emissions of the most important greenhouse gase s (GHGs) responsible for global warming viz; CO2, CH4 and N2O (Jacobson, 2005; Allen et al., 2009; Bhattacharyya et al., 2009). Mitigation of GHG emission from farming systems is the current hot issue and extensive research works are going on throughout the world for developing eco-friendly as well as cost-effective technologies to mitigate the emission of methane and other GHG from rice fields (Zschornack et al., 2011; Harada et al., 2007). Different mechanisms for mitigating methane emissions have been proposed by the researchers including fertilizer use, proper water management and altering magnitude of organic amendment dominate to enhance yield potential of rice, as well as reduce CH4 fluxes (Jane et al., 2007; Liou et al., 2003). Incorporation of rice residue into the soil is safe eco-friendly practice and it gradually improves soil organic carbon, phosphorus and potassium contents (Prasad et al., 1999) but it leads to increase methane emission due to flooding during rice growing season (Summer et al., 2003; Pathak, and Wassmann, 2007). The mechanisms behind CH4 emission thought to be considered as creating anaerobic condition that favor more emission (IPCC, 2006; Hardy, 2003; Wang et al., 2000; Yao et al., 1999). On the other hand, draining the wetlands during the rice growing season for once or several times, known as intermittent drainage or alternate wetting and drying (AWD) significantly lower CH4 emissions (Smith Conen, 2004; Yan et al., 2003). Continuous flood irrigation emits higher CH4 than intermittent irrigation (Towprayoon et al., 2005, Nagroho et al., 1994; Minamikawa and N. Sakai, 2006.) which tends to turn down near zero emission during drainage period but increase immediately after re-flooding. A single drainage reduces emissions by ≈40% (Yan et al., 2005, 2009) and found from a study in Orissa is that methane emissions of 16, 19, 27 and 36kg ha-1 per season from alternately flooded, continuously flooded, alternately flooded with 2t straw and continuously flooded with 2t straw, fields respectively (Adhya et al., 2000). Although straw addition increased the methane emissions but when combined with alternate irrigations systems, ultimate emissions was less than continuous flooding. Studies reported that AWD serve as mitigation potential of GHG by 35% accompanied and reduced rice yield 7%. So, short period drainage during rice flowering stage considered as compromise of decreasing GHG emissions and also compensate the yield penalty (Towprayoon et al., 2005; Ma et al., 2011; Maraseni et al., 2007). Improved water management can decrease methane emissions by avoiding waterlogging and keeping the soil as dry as possible (Xu et al., 2003; Cai et al., 2003; Kang et al., 2002) and adjusting organic material addition time (e.g. incorporating organic residue in the dry period instead of flooded periods; Cai Xu, 2004; Xu et al., 2000;), composting the residues before incorporation (Wang Shangguan, 1996; Wassmann et al., 2000). Therefore, the relationship between organic amendment and intermittent drainage systems should be investigated in order to find the best compromise for CH4 emission without affecting the yield potential. Worldwide 80% of rice is grown in developing countries mostly by the smallholder farmers in low income groups (Hardy, 2003). Therefore, motivation of small holder’s famers from traditional rice cultivation towards organic farming will reduce the GHG emission. As the traditional practices applied higher fertilizer, pesticide, water and others input which tends to release more GHG to the atmosphere. While the organic farming solely relies on organic amendment, discards chemical fertilizer and same the time builds up the soil organic matter status. The farming practices would be low GHG farming and also climate neutral (Niggli et al., 2009). Mitigation options for GHG emissions as stated by Smith et al. (2007) and Bellarby et al. (2008) and claim that both farmers and policymakers will face challenges from the GHG-related changes needed in agriculture. The main factors restrict farmers for adapting climate smart rice farming includes little information broadcast about climate change and less activity by agricultural extension service; high cost of farm inputs, limited irrigation facilities, labour and income constraints and government negligence towards risk management against climate change, (Ozor et al., 2010). Therefore, identification of innovative model farmer groups and adoption of climate smart rice farming techniques need to be explored. Climate change adaptation is an expensive practices and the cost mostly revealed via the necessity of intensive labor use. Thereby farmers always faced problem due to unavailability and higher cost of farm labor. But farmer only needs time to learn about new techniques, once when they gain experience and become familiar to adapt the processes, labour requirement will be less. Another aspect, as the most of small holder rice farmers are pro-poor, that’s why insufficient money liquidity hinders farmers to have access for necessary technologies and resources need for facilitating climate change adaptation strategy (Mishra and Salokhe, 2011. Hence, farmer cannot adapt the low GHG mitigation practices if they don’t have sufficient family labor or sufficient fund to hire the labor (Ozor et al., 2010). Thereby, financial support from governance level is crucial to overcome barriers of the local farmers in the form of subsidy. Electronic information technology is used to collect, process and analyze multisource data for decision-making (Sonka, Bauer and Cherry, 1997). Different extension methodologies can be used for the dissemination of information on climate sound rice farming by diffusion of innovation (Oladele, 2013). Smart phone apps and web-based decision-support tools has developed for providing stakeholders with ready access to data-intensive research results necessary for on-farm management by farmers and strategic decision-making by policymakers (Kruger et al., 2011). As for example- mobile or online access of IRRI knowledge bank, Radio drama in Nigeria (World Bank, 2012), community radio such as Climate Radio in Ghana, Krishi Radio and television programs in Bangladesh (ELDIS, 2013), cyber village project in Mannila, Philippines etc are recently applied technologies to reach the climate sound and site specific nutrient management at farm level (Oladele, 2013). Developing climate smart farming practices necessitate decision support from society to adopt at farm level. This approach depends upon decision criteria based on water management (wet and dry system) and addition of organic amendments. Organic manure incorporation is easier but for water management, farmers have to control the level and number of irrigation in the rice field, which may make it difficulties to follows. Low GHG emissions practices also involved hidden cost that is difficult to articulate in monetary term. At the beginning, farmer has to overcome the unexpected losses through trials and error as the processes are more detailed and complicated. At the same time, knowledge and skill needed by farmers to invest capital and time with regards to achieve success. The irrigation system in a particular area is based on a community or a group decision, which means that an individual farmer, who applies a different irrigating pattern will affect working schedule of the community or the group (Arayaphong, 2012). Existing electronic decision support system should be improved including above mentioned climate smart technique to adopt successfully at farm level. Smallholder’s innovative model farmers groups should need to motivate and address them about climate smart rice farming with less input and higher income by building linkage among extension officers, research institutes and recently developed electronic information devices for successful implementation at grass root level. Although low GHG rice farming practices are indispensable to cope up global warming and also need proper implementation at the farmer level, but little research work has done focusing decision support system and integration of climate sound information into the electronic data base. Therefore, the proposed study will be carried out to fulfill the following objectives: 5. METHODOLOGY This section will be addressed the above mentioned questions step by steps. Experiment I: GHG mitigation potential of water management, when utilizing complex organic manures in rice farming As we already know that rice field contributes a significant amount of GHG especially CH4. The emissions strongly correlated with the depth of water table and also type of organic manure used as well as their timing of applications. In this experiment I will apply various types of organic manures such as compost, rice straw and green manure at different rates (6 ton/ha and 12 ton/ha). Rice straw and green manure will be chopped properly into small pieces before applying into the fields. After that the application of organic manures in the fields will be done at different times such as before rice transplanting, at tillering stage and at flowering stage. Lastly the comparison will be drawn between the continuously flooded and intermittently flooded fields in terms of GHGs flux from these experimental plots. Measurements of methane emission Methane flux from the rice field plots will be monitored whole crop cycle. Emitted CH4 will be sampled by using the manual closed chamber technique (Datta et al., 2009; Rolston, 1986). To make the system airtight Plexiglas chambers (50 cm _ 40 cm _ 100 cm) will fix on the aluminum channels, inserted 10 cm inside the soil with the channels filled with water. The air inside the chamber will be mixed by a battery operated fan to get a homogenous composition (Ghosh et al., 2003). Methane concentration will be measured by flame ionization detection (FID) gas chromatography (Ramakrishnan et al., 1995). From the experiment we will be able to know which water management and organic matter application approach will provide lowest GHG emission from the rice farming and suitable time for incorporation of organic complex will be found from this experimental set up. Experiment II: Investigation of GHG mitigations approaches in a series of farm types and evaluation of their mitigation potential The main ambition of this experiment is to generate data from different farming system and what are the driving forces for GHG mitigation potential that could be included in a decision support system. I will use the lowest GHG emission technique that will come up from the first experiment. The practices will be applied in a series of farm types to quantify and compare costs, benefits, expected profits and risks between the conventional and organic farming with intermittent drainage by using CBA basis and Monte Carlo simulation. According to Broadman, et al. (2006), a few steps are taken in a CBA; specifying alternatives or scenarios of the project, identifying key players (who will be affected by the project), collecting, and measuring costs and benefits. To begin with standings identification, a farmer is the main actor who is affected directly from rice production through a profit and production cost. The second actor is the environment because nature and ecological system are impa cted by toxicity and exploitation of resources from rice production. Lastly, a society is regarded as third actor because an impact on a farmer and the environment also affects the society. Comparative analysis among different farm types will be done in respect to cost and benefits in terms of water, labor and nutrient efficiency and impact on yield and productivity. Finally, the society will make decision to accept farming typology based on higher farmers profit and lower environment damage. A structured set of questionnaire will be sent to the local farmers mentioning the constraints facing during cultivating low GHG emission rice practices in their own farm. Experiment III: Improvement of electronic decision support systems including elements of water use efficiency, organic fertilizers and greenhouse gas emissions This experiment will focus on the exploring the driving factors of different system and potential of implementing GHG mitigation practices. This should also include aspects of farmer awareness and priorities as well as knowledge systems, leading towards the decision support tool aspects. The data base will generate from experiment II about nutrient use efficiency of organic manure, low green house gas mitigation potential, irrigation scheduling for intermittent drainage from different farm types will be incorporated in the existing electronic information systems. After that a series of test will be conducted for farmer awareness rising on environmental impacts of farming. There are few electronic information system has been developed by IRRI for transferring updated news to the small holder farmers. In Philippines, NMRiceMobile (Nutrient Manager for RiceMobile) has provided the rice growing farmers and also the extension workers with free guidelines for fertilizer application by using mobile phones which has been widely used by local farmers since 2011. Through text messages (SMS), they can receive information on the amount, right time and the kind of fertilizer should be applied to maximize production and income from their rice cultivation. Method demonstration, result demonstration and field day will be conducted at the farm to inspire the farmers in a community. Statistical analysis Collected will be analyzed to compare the mean difference by using DMRT as outlined by Gomez and Gomez, (1984). Analysis of variance will be performed using the Proc Mixed procedure of Statistical Analysis System (SAS Inst., 1999). 6. RISK AND ETHICS OF PROPOSED RESEARCH The main aspect of this study is to propagate the climate smart rice farming to the farmers. Glass house experiments will be carried out to know the best combination of organic matter use and water application along with timing of organic complex incorporation. Methane and nitrous oxide flux need to be measured carefully. After that transfer of this knowledge to the farm community and their acceptance will may be one of the constraint. As the farmers in a particular locality cultivate rice by following their own traditional system, so motivate them to the new techniques arise the questions of acceptance. Generally local communities decide the irrigation system in a particular place. Therefore, new irrigation practices like alternate wetting or drying or intermittent drainage might interrupt the normal irrigation scheduling. This may create new conflicts among local farmers. Intermittent irrigation is difficult to manage especially for a farmer, who is lack of water resource accessibility. These production processes requires more time and labour use than conventional system. Time and labour constrains can be overcome by proficient management. Water control is also a serious constraint because the process is complicated and detailed, which is not suitable for a farmer who has difficulty in water resource accessibility. Besides, a farmer needs to be trained and educated about new innovative method, which is also a constraint and cost for a farmer as well. Further interesting point is risk-preference of a local farmer. As mentioned in the introduction, an agricultural yield gain depends on an uncontrollable factor, which means that a farmer has to take responsibility of riskiness by him- or herself. Therefore, risk analysis is also an important factor in decision making. Although climate smart rice technique will generates economic and sustainable benefits to a farmer’s household, but an investment in the technology is higher than the normal system. Variations in labour cost and interest rate are the main constraint obstructing a farmer to change water harvesting pattern. Therefore, government or policy maker should facilitate the credit system for farmer’s motivation. Inclusion of climate sound rice farming tactic into the electronic decision support might be another barriers. Sometime there is knowledge gap between research station and farmers level, so if the farmer not aware about this practice, successful implementation would be impossible. The main outcome of this study is to develop climate smart rice farming strategy. Rice cultivation responsible for significant GHGs emissions to the atmosphere and contributes greatly for global warming. On the other hand, fertilizer causes higher production costs which in turn emit CH4 and N2O after applying to the fields. While the use of organic manure build the soil nutrient pool and also reduce the dependency on fertilizer purchase but also contribute to a extent CH4 and N2O emission. Their emission strongly correlated with water management. Therefore, sound water management technique will be found from this experimental study. Various studies has already been conducted on rice straw incorporation in continuous flooding system and methane emission flux but intermittent drainage practices during the rice growth stages largely ignored in these study. Mechanism for methane emission from the flooded condition due to decomposition of organic matter enhances methanogenesis process by creating anaerobic conditions. Therefore, intermittent drainage can stop these processes as aerobic condition will develop by draining the excess water from the field for while. The main actor in this study is the small holder farmers. Newly developed method will need societal acceptance to adopt at farm level. Therefore, cost benefit analysis will be done to encourage them which techniques will provide higher return by utilizing limited resources of fertilizers and water use. Finally this newly innovative technique should be integrated in the existing electronic decision support system including the information of nutrient use efficiency of organic manure and low green house gas emission practices. This information base will help to disseminate the climate sound rice farming practices to the end users. Rice farmers must upgrade and well equip themselves with the scientific principles of rice paddy ecosystems management by applying sound rice cultivation techniques.

An Analysis of Gatsby’s Success and Failure :: Free Essay Writer

An Analysis of Gatsby’s Success and Failure Summary: Why Gatsby failed to achieve Daisy? To some extent, it may be a tragedy of society and Jay Gatsby’s fault. He was born and grew up in an era of decayed social and moral value. Further more, he can’t know himself and others distinctly Jay Gatsby was born in rural north Dakota and spent his childhood there. Because he grew up in the rural area,as usual he could bear trouble and difficulty in his life. But he was not of that kind of poor children. From his early youth, Gatsby despised poverty and longed for wealth and sophistication. He dropped out of St.olaf College after two weeks, Because he couldn’t bear the tiring and difficult job with which he was paying his tuition. He was hunger for wealth ,but he just had the desire which didn’t work. The year after he dropped out, he worked on Lake Superior fishing for salmon and digging for clams. One day, he saw a yacht owned by Dan Cody who was a wealthy copper mogul and rowed out to warn him about a coming storm. The grateful Cody took young Gtz, who gave his name as Jay Gatsby. On board, Gatsby worked as Cody’s personal assistant. Traveling with Cody to the Barbary Coast and the West. At that time ,Gatsby fell love with wealth and luxury. When Cody died, he left Gatsby $25,000. But Cody’s mistress prevented him from claiming his inheritance. Gatsby then dedicated himself to becoming a wealthy and successful man. At the same time ,he had gained the skills of making money which was vital to his success, However, his poor background and exorbitant desire for wealth and success were obstacles to him. After World War I ,the generation of young Americans who had fought the war became intensely disillusioned, as the brutal carnage that had just faced made the Victorian social morality of early-twentieth-century America like stuffy. The dizzying rise of the social market in the aftermath of the war led to a sudden, sustained increase in the national wealth and a newfound materialism, as people began to spend and consume at unprecedented levels. A person from any social background could, Potentially, make a fortune, but the American aristocracy-families with old wealth-scorned the newly rich industrialists and speculators. Additionally, the passage of the Eighteenth Amendment in 1919,which banned the sale of alcohol, created a thriving underworld designed to satisfy the massive demand of bootleg liquor among rich and poor alike.

Division of Labor According to Manuel Ayau Essay

According to Ayau, trade and cooperation is beneficial to all parties despite differences among them in terms of capacity and talent. He states that everyone is made wealthier through cooperation, and how it is that the market economy leads to the benefit of everyone. In our world today, people base their decisions on the comparison of alternative opportunity costs at the margin, so naturally, they choose the least costly option. However, a person can only get rich by enriching others torpedoes claims to the moral high ground of those who propose that government redistribution of wealth is a means to alleviate poverty (Ayau 32). Ayau explains the workings of the free enterprise system, based on the benefits from mutual gains from trade arising from the creative productivity of a market-based and profit-guided system of division of labor. In addition, he explains that the division of labor through comparative advantage, satisfying society’s needs, trading with and by enriching others is the way someone gain wealth. He says people intuitively do what goes by the name of cost/benefit analysis, for they are quite conscious of what they are quite conscious of what they must forgo to acquire whatever they get in exchange. In his example, he explains it through simple diagrams and illustrations, with the same expenditure of time and without increasing individual productivity, the productivity of the combined effort increases the wealth of the group, creating the opportunity for exchange with mutual gain (Ayau 37-41). In the end, Manuel showed how when two participants have different opportunity costs, when trading; this is the key to understanding his attribute of increase in total wealth even when there is no increase in skill, resources, new technology, and etc. In the eyes of Ayau, people subjectively valve what t hey receive more than what they give and that wealth is made through comparative advantage. Works Cited Ayau, F., M., Not a zero-sum game. The Paradox of Exchange. 2007. Part 1, pp.23-50.

Analyse How Moliere Uses Comedy as a Dramatic Technique in Le Tartuffe

Set in the 17th century, Moliere’s Drama, Le Tartuffe is a satirical representation of religious hypocrisy. Its comedy drives the play in a direction where the audience can not only be entertained but understand the morals which are portrayed. It is important to realise the historical context that influenced Moliere’s work of Le Tartuffe in order to understand the construction of the characters and comedy portrayed. Commedia dell’arte were a group of traveling players in Italy who specialised in improvised theatre, creating stock characters for every performance for the audience to identify with and understand their representation in a comic way. Some of these features have been known to have inspired Moliere’s construction of the plot and characters such as Clever talking Dorine shedding light on the truth. In that way, Dorine almost acts as a comedic dramatic tool to highlight the truths and themes of the play. This is particularly evident in her dialogue towards Madame Pernelle, ‘Il passe pour un saint dans votre fantaisie:/Tout son fait, croyez-moi, n’est rein qu’hypocrisie’(Moliere: 1. 1. 69) In supporting this idea, Peter Hampshire Nurse writes that Dorine has ‘brilliant wit with which she ridicules hypocrisy’ (1991:85). Although the majority of modern audience’s would find the witty servant humorous, Paula Alekson noted that ‘Moliere became a master of â€Å"Le ridicule†, so much so that in the process of making the audiences laugh, he made a multitude of serious enemies’(2007:ll 15-16). Away from the controversy that the themes created, Moliere generates much more of the comedy in terms of language, structure and pace of the play. For example in the exposition, when Madame Pernelle talks to the rest of the characters, we are able to see the desire of power towards the daughters as they try to speak by saying, ‘Mais†¦. Je crois†¦mais ma mere’ (Moliere:1. 1)but are cut off every time. Furthermore, repetition is used when Orgon says, ‘Et Tartuffe? / Le pauvre home! (Moliere:1. 4) This conveys Orgons constant obsessive nature over Tartuffe which provokes laughter. Of course when being performed the proxemics and movement of the character along with the dialogue would emphasise the comedy and complete farce that Moliere had stylized the play with. Overall, we are able to conclude that Moliere uses a variety of different techniques, and themes to make the comedy work for the play. We realise that it is not just a form of entertainment but to aid the audience in following the events in the play; to understand the central themes. Andrew Calder noted that Moliere does this in both his plays, Le Tartuffe (1664) and Don Jaun (1665). Calder states that they go ‘beyond the comic stage, and both reflect a lively interest in some of the most topical, moral and theological issues of the time. ’ (1973:153). [Wordcount:457] Bibliography Moliere, 2006. Le Tartuffe. Paris: Larousse. Alekson, Paula. 2007. Dramatic and Theatrical Style a la Moliere: Le ridicule, le naturel, and â€Å"The comic war†. [online] Available at: http://www. mccarter. org/Education/tartuffe/html/4. html Calder, Andrew. 1973. Moliere: The Theory and Practice of Comedy. London:Athlone Nurse, Peter Hampshire,1991. Moliere and The Comic Spirit. Geneve:Libraire Droz

How I Make a Full-time Living as a Writer

How I Make a Full-time Living as a Writer I’ve always been a writer, winning a school poetry competition at the age of 7 and writing my first book between the ages of 12 and 13. Ideas come to me easily, and, until I found an outlet for them, it bothered me to have far more than I’d ever be able to use especially as many would-be writers seem to suffer from a lack of them. I worked in government/financial administration and the computer industry, but wrote novels and short stories in my spare time. While perusing Writers News magazine (UK) in October 2001, a small quote struck a chord with me. Philip Pullman was asked where he got his ideas from, and quipped that he bought them ready-made from ideas-r-us.com. He was obviously jesting, but I decided to start the actual site and ideas4writers (www.ideas4writers.co.uk) was born. The site went live in August 2002. Members could subscribe for 6 or 12 months at a time and access the complete collection of ideas, which they were free to use or adapt. I added new ideas and what ifs every month and included tips, advice, insider secrets, and so on. I also designed â€Å"writing engines† which generate characters and story outlines with a single click. It was very successful: in September 2003 I went part-time in my job, and in May 2004 I left it. I managed to write a book in 2005, The Fastest Way to Write Your Book, partly based on tips Id collected over the past three years. I self-published it, and used what I learned to help some ideas4writers members publish their own books. But I hit a wall after that, because coming up with new ideas for the site was taking all my time. lifetime membership. New members could join for a one-off fee double the price of the previous annual subscription. I turned the 5,000 ideas into 35 ebooks and made them available for non-members to buy. (New members can still join and download the whole lot.) And I repackaged the what ifs into an ebook: The Fastest Way to Get Ideas 4,400 Essential What Ifs for Writers. The ideas4writers website also lists newsworthy historic anniversaries, several months in advance. Members asked if I could expand this to cover a whole year at a time – and so The Date-A-Base Book was born. This series now generates the majority of my income. Each edition takes nearly five months to compile, but that leaves the rest of the year free for other projects. Its been quite a journey to get where I am today, and not without worries. There was a year with almost no income when a project went wrong. I spent nine months mentoring a new writer and editing her trilogy which would have been huge. But she got nervous, decided she wouldnt be able to cope with the fame, and pulled out. I nearly had to go back to my old job and even had a chat with my former boss. I managed to recoup the lost income Things are pretty settled now, and I’ve become active in the community where I live, chairing committees and so on. I’ve since discovered a much easier way to make a good living as a writer. Learn all about in Ditch Your Day Job! – a free ebook (PDF) available on my blog (http://ideas4writers.wordpress.com).

Early Transportation essays

Early Transportation essays There were many risks involved with traveling in early models of vehicles. Cars and bikes were both great methods of transportation, but there were many risks involved while using them. One of the risks that people took by driving early models of cars was "Automobile face", which was a perpetually open mouth that caused servere sinus trouble. This was experienced due to the cars not being enclosed. Also, there were very few paved roads, making driving or riding in the cars very bumpy. In addition, there were very few road maps, so people had to travel by memory. Some directions that were used to help people travel were in the Blue Book. The Blue Book, which was used for travel east of the Mississippi River, was often inaccurate. For example, the directions in the Blue Book told travelers to turn left after a yellow house and barn, but the owner of the property painted his house and barn green. He did this because he disapproved of automobiles, and wanted to confuse drivers. It worked too! There were many risks involved with riding early models of bicycles also. For example, the Ordinary, a popular model of bicycle during the 1870's, had one very high wheel in the front, and a rather small wheel in the back. The risks with that model were: difficulty getting onto the bicycle, falling off, and if you hit a pothole, you would be sent head over heels. Other models of bicycles had either badly working brakes, or no brakes at all. Some of the models made for a very bumpy ride. All of these were dangerous risks that people took while driving in early models of cars, and riding early models of bicycles. ...

How to Write Carnegie Mellon Universitys Essays 2018-19

With its application pool rising to record highs and an acceptance rate that keeps dropping (2017 saw a 10.8% acceptance rate spanning its seven colleges), Carnegie Mellon University is amongst the most selective institutions of higher education in this country. As the university becomes more selective, its supplemental essays provide an increasingly vital opportunity for you to differentiate yourself from the pack. For the 2018-2019 admissions year, CMU has announced that it will be using three entirely new prompts. This is your chance to show them something they’ve never seen before! Below, we’ll go into detailed explanation of what the prompts are asking—with tips, hints, and examples provided to ensure that you stand out. What CMU has done here is take a standard question— why this major —and ask it in a manner that will make you answer it a certain way. While the typical ‘why this major’ prompt gives students the freedom to focus on the past or future (i.e. how you developed an interest or what you plan to do with the major), this version of the question is asking you to focus on the former. A successful execution of this prompt will: 1) elaborate on the path that led you to choose your major and 2) show the adcom why you deserve to pursue this major at their school. The latter doesn’t necessarily need to be explicit. If you can do part one while showing drive, curiosity and all those good things that adcoms love to see, consider part two completed as well. Let’s dive in. There are essentially two methods for completing this prompt. The first is a narrative arc or anecdote. If there’s a moment where you said to yourself â€Å"this is going to be my major,† that could be a great story to tell! Perhaps you were in a robotics competition and after weeks of toiling, your robot finally moves. And that’s when you knew, you knew beyond a shadow of doubt, this was the path you needed to pursue. Here’s what telling that story does. First, it shows tenacity—even after weeks of failure, you didn’t give up. Second, it shows innovation. And third, CMU just happens to be known for offering a robotics major, so even without being explicit, you just told the adcom exactly why you belong at CMU! Stories are a great method for drawing in your reader and creating pathos. The trick, however, is to not get so caught up in the narration that you fill your 300 words without actually saying anything. If you’re going the anecdote route, ask yourself the following questions: Does the story I just told show why I’m passionate about the major I’ve chosen? Have I showed that CMU is the right place for me? Don’t say you want to pursue a major in underwater basket-weaving if CMU doesn’t offer that (just an example, but you get the idea). Do mention, either briefly or implicitly, how CMU would allow you to continue pursuing and developing your passion. If you can honestly answer yes to those questions, then you’re all set! Let’s move on to the second method of answering this prompt. I call it the brag sheet method. You may not be able to fully answer the prompt with just one moment or story. That’s okay! Not everyone has that kind of story to tell. An alternative is to briefly list key moments, progressions, or accomplishments leading up to your decision. Here’s an example: â€Å"From writing short stories as a seven year old to winning my first prose contest in high school, creative writing has been a part of my life for as long as I can remember.† Unlike the narrative arc method, this example is neither a story nor a specific event. Instead, it shows how creative writing has been pivotal to my life for years. Though arguably less compelling than a story, this method has the bonus of demonstrating growth, long-term commitment, and development. Being that CMU is one of the only universities to offer a BA in creative writing, it also shows why I’m applying. This same method will work if you choose to talk about who or what inspired you. However , this comes with a warning. If you choose to talk about a person or work that inspired you, ensure that you don’t only write about said person or work. If the adcom learns more about the Pulitzer prize winner whose work inspired you than they do about you and your work, reassess! Submit your essay and we’ll get back to you with helpful edits. This prompt is a gift. Within the confines of the word limit, the options are endless. This is your chance to show the adcom exactly what makes you so special. But don’t get bogged down by the possibilities! So how do you know what’s worth writing about? Is there something you mentioned on your Common App that you feel the need to elaborate?   This should not be even remotely similar to the subject of your personal statement. Think of your essays as a portfolio; they should be complimentary without being redundant.  Ã‚   For example,   if your passions are science and wildlife, and your personal statement is about wildlife, make this prompt about science. Is there something you haven’t been able to mention anywhere that you’re dying to mention?   Let your personality shine through. Whether your passion of choice is volunteering with animals, taking apart computers, or almost anything else, it can have a place in this prompt. However, it shouldn’t be so random that it doesn’t say anything about you as an applicant. Here’s a good idea: â€Å" I collect postcards from all over the world because I love learning about new cultures.† See how this paints a picture of a student eager to learn and expand their horizons? Now here’s a bad idea: â€Å"I like watching Netflix in my free time.† Does that tell the adcom something that helps them envision a contributing member of the CMU community? Neither of the above? Just write about something you love. If you have a topic that you could talk about for hours, then here’s your place.   Note: this has to be entirely different than your answer for the previous prompt. The scoop : use this as an opportunity to show your personality and your passion. The caveat: don’t get overwhelmed by the possibilities. Narrow in on something pivotal to what makes you you, and make sure it still shows CMU why you’re a fit. The ideal : if you have a story, accomplishment, or passion that shows you possess drive, an entrepreneurial spirit, or a similar embodiment of the CMU spirit, here’s the place to prove it. What not to do: Don’t be redundant. If you’ve already said it in another CMU essay or in your personal statement, don’t say it again. This prompt is clearly one CMU values highly. They give you an additional 50 words, provide an introduction for the prompt, and attach more than one question. Spoiler: they care a lot about your answer. Let’s break down what this prompt is really asking because there are a lot of extra words. The overarching goal for this essay is to prove to CMU that you deserve their â€Å"diverse community of scholars, artists, and innovators.† They’re proud of their network. Why do you deserve to be a part of it? If offered access, what do you have to offer to their collaborative environment? These are all implicit questions, meaning they may not outright ask them, but they secretly want them answered. The only efficient way to ensure you account for all aspects of the prompt is to focus on one instance or example. Whether this is a long-term commitment (the teamwork you’ve encountered while playing football for the last four years) or one specific event (the time your group was falling behind on a school project, so you helped delegate roles to pull everyone together), the idea is the same. But don’t just start listing stuff. Here’s the format your essay should follow (and for clarity’s sake, I’ll continue with the previous example): The challenge : Regardless of whether you’re choosing the long-term or specific instance, your essay will be much stronger if you describe a challenge that had to be overcome. For example, you’ve been assigned to a group for a school project. The deadline is in a week, your group has communicated very little, and everyone seems to be inefficiently doing their own thing. The solution: Solve your challenge using teamwork. Bonus: try to show leadership qualities!   You realize your group needs to work together, so you get everyone together and delegate roles to get things done. With everyone working on a role that caters to their unique talents, the project comes together. The takeaway: What did you learn from the experience?   I learned that communication and teamwork allowed our finished product to be so much stronger than it otherwise would have been. The future: How will you apply the takeaway to the future? Don’t be afraid to make it CMU specific! In fact, this is a great opportunity to throw in a few sentences of ‘why CMU.’ Example:   Ã¢â‚¬Å"CMU is constantly collaborating with leading companies, amongst them Sony and CH Robinson, to create results that would otherwise not be possible. In this environment, I would use my own talent for robotics and seek complimentary talents to push the limits of what I can achieve.† The more specific you can be here, the better. Specific to you and specific to CMU. Be aware that the above scenario is a very generic scenario. You will create a much stronger essay by using this space to share an example specific to you. Whether this is the time you entered a design competition with a group of friends or painted a city mural with your art club, just make sure it’s pretty specific to you! If it’s a situation that can apply to every high schooler in the world, definitely reassess. So, there you have it! At the end of the day, you want your essays to answer the prompts in a way that screams ‘you.’ The more personality and you-ness in the essays, the better. Want help on your Carnegie Mellon application or essays? Learn about our College Apps Program . Want us to quickly edit your college essay? Submit it to our Rapid Review program , and we’ll get it back to you quickly with comments from our expert team.

Policy Sciences Essay Example | Topics and Well Written Essays - 1750 words

Policy Sciences - Essay Example It was more often that the advisors did not have any 'consideration of intellectual underpinnings, honesty, cumulative knowledge or independent evaluations' of the political and social scenario. There were also no recordings of the decisions and the reasons for such decisions written down. Most of advises, according to DeLeon, remained 'particularistic, ad hoc exercises' taken up when something was needed by the prince or the monarch. Documenting the decisions and supporting ideas were done during the later half of the nineteenth century. Subsequent growth of the policy science was based on the foundations and concepts that stemmed from these days. During and after World War II, there were major upheavals that were taking place all over the world. The concept of the nation state had taken firmer shape in the world and so did the concept of independence or freedom. The political economy and the political science itself underwent major changes in the way decisions were made. ... The advisors had to change their color based on the rising trend in these nation states and those states that were coming up just then. The fight against and for separatism is another major change in the thought process to become an independent state or nation! This was a serious motivator for the change in policy sciences in line with the thoughts that entered the circle. Similarly, the changes in the economic scenario and the rise of the new economic and political power in the form of the United States also meant that the entire political scene has to be reworked. While there are some uprisings that were anti imperialistic and others socialistic, all that it meant was that the advisors had a different role to play4. The social requirements and the needs of the people, had to be reflected to the monarch or to the heads of the government through these advisors or duly elected members of the parliament or governing council. Immediately after the World War II, the impact on the advisory policy took a major turn5. With more stress on economic growth and industrial growth, the rights of the labor and the people became more pronounced. In all the nations, the monarchies gave way to socialistic and democratic systems that took its power from the people. The advisory policy made a complete U turn here and slowly but steadily moved away from the monarchy and the power center shifted to the ministers or the advisory boards. And the major turn in the policy is the twist that could be visibly seen in terms of ethics and humanitarian issues6. Equality of human beings, racial equality and equality of nations were the main thrust of most of the policy advisors in this period of the policy making history. War on Poverty up to late 1970s War on Poverty was again

Condom Ads Essay Example | Topics and Well Written Essays - 500 words

Condom Ads - Essay Example This essay examines the serious sides of these ads, and considers why these ads have been banned. The two advertisements in question promote condoms. The first advertisement depicts a boy that is about to go on a date. As he approaches his date an army of sperm charge towards her only to be captured in a condom (‘Banned Commercials – Durexy’). While one intention of this advertisement is the promotion of condoms, it also seems to indicate that the boy on the date is highly sexually charged and that the sperm chasing towards the woman are the symbolic manifestation of his desire. The other advertisement features a screaming child in a grocery store; the child is clearly a pain and at the end of the ad there is simply the phrase ‘condoms’ (‘Banned Commercials – condoms’). This ad is tacitly saying that one should use condoms or potentially have a child that will cause such terror. Even while these advertisements are seemingly not as morally charged as content on some popular television programming they were banned. It seems to an extent the nature of advertisement is held to a different standard than television programming. One considers that with television shows the viewer generally chooses to watch, whereas advertising is random and involuntary. The nature of the advertisement can also have a more powerful impact on the viewer than a single television show. Even as the content in the show is temporary, advertisements are oftentimes shown repeatedly as a means of gaining viewer attention. While the advertisement with the child is relatively harmless, one can also interpret some sinister meaning in the first advertisement. In these regards, the sperm charging at the woman seems to encourage an attitude of sexual pressure and promiscuity; an extreme interpretation would even claim date rape. Ultimately, from some perspectives, these advertisements could pose a greater threat to the moral

Inter-relationship between Farm Level Agriculture and Global Warming Research Paper

Inter-relationship between Farm Level Agriculture and Global Warming - Research Paper Example A significant cultural issue facing the world in the present day is the connection between â€Å"global warming and economic policy† (Callan & Thomas, 2007, p.254). Scientists and economists have different views and opinions on this issue, where some give little importance to the complexities relating to the effects; others view the problem with serious concern reflecting consequences of disaster in the near future. Several proposals have been worked on to deal with greenhouse gases; proposals including â€Å"imposing taxes on fuels in proportion to their carbon dioxide content, emissions trading, and aggressive policy towards the development of clean technologies†. Agriculture is that part of the economy that is very susceptible to climate change and hence to global warming. Many countries have started importing regions of agriculture that they might need, a policy that has made the Gross Domestic Product (GDP) of such countries to be less at risk to climate change. Ho wever, if climate change drastically agitates the agriculture, all countries are expected to experience the effect, even if their GDP is not dependent on agriculture. The policy of congregating agriculture in certain global regions has created greater concerns as the â€Å"lack of diversity† with small climate changes may actually affect the entire world as a whole (Grant, n.d.). In view of the economic growth and reserves of fossil fuels, estimations indicate that â€Å"global emissions† might show a rise from 6 billion tons of carbon to 20 billion tons till the year 2100 and 50 billion tons by the late 23rd century. According to different studies conducted, if this happens, the atmospheric absorptions of carbon could develop at much higher levels. The temperatures would increase worldwide. Effects of carbon fertilization which implies stimulation of plant growth by higher levels of carbon dioxide are sometimes believed to reduce the effect or

Using the IRAC rule law Essay Example | Topics and Well Written Essays - 1250 words

Using the IRAC rule law - Essay Example Using the IRAC rule law People always assume that riots and vandalism are not liable for compensation by insurance and the police are also not liable. However, According to commercial property coverage guide a riot is â€Å"any disturbances of the public’s peace by more than three people helping each other execute destruction of property and people by use of force and aggression in an unlawful manner†. According to this rule of law it seems the peoples assumptions are wrong yet the law states otherwise. The confusion here is that for the state to be liable for compensating Eric it must be first be investigated to find out the cause and intention. This is because for the state to compensate Eric, the law states that â€Å"the loss of his pharmacy must be accidental as intentional damages and loss and criminals acts are not liable for compensation†. According to Erick’s case, the people who looted, vandalized and burnt his pharmacy do not know him personally to be doing the damage intentionally nor are they doing it to cause damage for him. Secondly, the looting and vandalism was not done by Erick himself but a rowdy group thus the insurance is liable for compensation. The state is liable for compensation in Erick’s case since the police stood by and did not prevent the rioters from vandalizing and burning his pharmacy. Therefore, Erick must be compensated for losses incurred in his shop. Eric’s pharmacy company VCS was to be delivered pharmaceuticals by Tanya who owns a pharmaceutical delivery business.

Implementation, Strategic Controls, and Contingency Plans Essay - 1

Implementation, Strategic Controls, and Contingency Plans - Essay Example ntiation generic strategy with the market development grand strategy that would be instrumental in increasing the market share and financial income by as much as 20% per annum for the 3rd year and too increase further to 30% from the 4th to 5th years. Implementation of Differentiation Generic Strategy: (1) Caribou should enhance visibility with the positive attributes at the core of their mission and vision statements (Bockstedt & Goh, 2012, p. 237) by increasing advertisements and promotional efforts; (2) Caribou should build customer loyalty through differentiating the Caribou brand from other specialty coffee brands in terms of focusing on the quality advantage; (3) Caribou should not only focus on satisfying customers; but more so, on delighting them and providing them with exemplary personalized experience as they purchase the company’s products. approximately 7 new stores per annum for the 3rd to 4th years and to increase to 10 stores per annum starting on the 5th year; (2) Caribou is renovating the current store within the Chicago market; (3) it will reintroduce a unique brand to the residents that has a customized Chicago-centric look and taste; (4) Caribou should expand beyond United States and would start operation in the Middle East, Colombia, and some parts of Europe starting from the 3rd year to the 5th year time period. From among the noted activities for the strategies identified, the following are emphasized: (1) development of a franchising pipeline in the non-traditional locations like airports, offices, and hospitals within United States; (2) opening of new stores within strategic locations in the U.S.; (3) renovation of the Chicago store; (4) expansion to international markets. The milestones include: (1) the expansion which would mark the company first-owned store for the past five years; (2) expanding into international markets; and (3) renovating the current store in the Chicago market. Current and future resources would be primarily

Inter-relationship between Farm Level Agriculture and Global Warming Research Paper

Inter-relationship between Farm Level Agriculture and Global Warming - Research Paper Example A significant cultural issue facing the world in the present day is the connection between â€Å"global warming and economic policy† (Callan & Thomas, 2007, p.254). Scientists and economists have different views and opinions on this issue, where some give little importance to the complexities relating to the effects; others view the problem with serious concern reflecting consequences of disaster in the near future. Several proposals have been worked on to deal with greenhouse gases; proposals including â€Å"imposing taxes on fuels in proportion to their carbon dioxide content, emissions trading, and aggressive policy towards the development of clean technologies†. Agriculture is that part of the economy that is very susceptible to climate change and hence to global warming. Many countries have started importing regions of agriculture that they might need, a policy that has made the Gross Domestic Product (GDP) of such countries to be less at risk to climate change. Ho wever, if climate change drastically agitates the agriculture, all countries are expected to experience the effect, even if their GDP is not dependent on agriculture. The policy of congregating agriculture in certain global regions has created greater concerns as the â€Å"lack of diversity† with small climate changes may actually affect the entire world as a whole (Grant, n.d.). In view of the economic growth and reserves of fossil fuels, estimations indicate that â€Å"global emissions† might show a rise from 6 billion tons of carbon to 20 billion tons till the year 2100 and 50 billion tons by the late 23rd century. According to different studies conducted, if this happens, the atmospheric absorptions of carbon could develop at much higher levels. The temperatures would increase worldwide. Effects of carbon fertilization which implies stimulation of plant growth by higher levels of carbon dioxide are sometimes believed to reduce the effect or

Implementation, Strategic Controls, and Contingency Plans Essay - 1

Implementation, Strategic Controls, and Contingency Plans - Essay Example ntiation generic strategy with the market development grand strategy that would be instrumental in increasing the market share and financial income by as much as 20% per annum for the 3rd year and too increase further to 30% from the 4th to 5th years. Implementation of Differentiation Generic Strategy: (1) Caribou should enhance visibility with the positive attributes at the core of their mission and vision statements (Bockstedt & Goh, 2012, p. 237) by increasing advertisements and promotional efforts; (2) Caribou should build customer loyalty through differentiating the Caribou brand from other specialty coffee brands in terms of focusing on the quality advantage; (3) Caribou should not only focus on satisfying customers; but more so, on delighting them and providing them with exemplary personalized experience as they purchase the company’s products. approximately 7 new stores per annum for the 3rd to 4th years and to increase to 10 stores per annum starting on the 5th year; (2) Caribou is renovating the current store within the Chicago market; (3) it will reintroduce a unique brand to the residents that has a customized Chicago-centric look and taste; (4) Caribou should expand beyond United States and would start operation in the Middle East, Colombia, and some parts of Europe starting from the 3rd year to the 5th year time period. From among the noted activities for the strategies identified, the following are emphasized: (1) development of a franchising pipeline in the non-traditional locations like airports, offices, and hospitals within United States; (2) opening of new stores within strategic locations in the U.S.; (3) renovation of the Chicago store; (4) expansion to international markets. The milestones include: (1) the expansion which would mark the company first-owned store for the past five years; (2) expanding into international markets; and (3) renovating the current store in the Chicago market. Current and future resources would be primarily

Hardware Replacement Project Essay Example for Free

Hardware Replacement Project Essay Assignment: 1 Hardware Replacement Project: Hardware Replacement Project: Your Name Instructors Name Date Assignment: 2 The IT- department in implementing a new CRM solution to its corporate offices. The hardware currently in use is out of date and will not support the CRM application. The hardware must replace prior to deployment. How do the five major variables of project management-scope, time, cost, quality, and risk – relate to this scenario? Scope: Defines what work is or is not included in a project. For example, the scope of a Project for a new order processing system might include new modules for inputting orders And transmitting them to production and accounting but not any changes to related accounts Receivable, manufacturing, distribution, or inventory control systems. Project management Defines all the work required to complete a project successfully, and should ensure that the Scopes of a project not expand beyond what was originally intended. Time: Time is the amount of time required to complete the project. Project management Typically establishes the amount of time required to complete major components of a Project. Each of these components is further broken down into activities and tasks. Project Management tries to determine the time required to complete each task and establish a Schedule for completing the work. Cost: Is based on the time to complete a project multiplied by the daily cost of human Resources required completing the project. Information systems project costs also include The cost of hardware, software, and work space. Project management develops a budget for The project and monitors ongoing project expenses. Risk: Refers to potential problems that would threaten the success of a project. These Potential problems might prevent a project from achieving its objectives by increasing time And cost, lowering the quality of project outputs, or preventing the project from being Completed altogether. We discuss the most important risk factors for information systems Projects later in this section. Assignment: 3 What consideration must be applied when selecting projects that deliver the best business value? A project is a planned series of related activities for achieving a specific business objective. Information systems projects include the development of new information systems, Enhancing existing systems, or projects for replacing or upgrading the firm’s information Technology (IT) infrastructure. Project management refers to the application of knowledge, skills, tools, and techniques to achieve specific targets within specified budget and time constraints. Project management activities include planning the work, assessing risk, estimating resources required to Accomplish the work, organizing the work, acquiring human and material resources, assigning Tasks, directing activities, controlling project execution, reporting progress, and analyzing the Results. As in other areas of business, project management for information systems must deal With five major variables: scope, time, cost, quality, and risk. What factors that influence project risk? Results of not meeting or achieving the goal the company needs. Some systems development projects are more likely to run into problems or to suffer delays Because they carry a much higher level of risk than others. The level of project risk is Influenced by project size, project structure, and the level of technical expertise of the Information systems staff and project team. The larger the project—as indicated by the What strategies would you recommend for minimizing the projects risks? In a parallel strategy, both the old system and its potential replacement are run Together for a time until everyone is assured that the new one functions correctly. The old System remains available as a backup in case of problems. And the direct cutover strategy Replaces the old system entirely with the new system on an appointed day, carrying the Risk that there is no system to fall back on if problems arise. Minimizing the projects risks would be difficult for me I would really have to hire someone that would be more of a High Tech IT- to be sure that all the risks that may come with adding new software systems would be easy to manage for a lower tech that may be in house of the company, in my opinion when you change the entire systems to be updated there has to be a happy medium. In order to keep all systems functioning the way they need to. Data for any company is very important in keeping it safe from and harm during the new change processing as well. The strategies I would consider would be to make sure that every data within the company had a storage space to keep it in to avoid the risks of losing it, I would also make sure that we would start with a small portion of the updating to make sure that this new operating system would work for the company as well. There are many OS available to bigger company’s and provide very good updates for the company’s new systems that can and do run excellent without having a lot of risk or problems, but it was tested before actually putting in to action and use. This gave the company a better view and was able to train the employees that were going to need to know, fix, and keep the main performance and upkeep of them. Any organization can add a new OS’s, but the key is learning to the best of your ability to make sure that it will keep the company functioning to its best and completing the goals and requirements it needs to keep them in business as well. Also if you keep your organization with the right level of systems updating then you can be sure that you don’t need to hire a High tech IT service to have the up keep kept up and you are more likely to be able to train your existing IT, this will also save costs because you will not need to constantly call the high tech when you encounter a small problem. Keeping the operating system to the level of the project and the risk would most likely be less than having a system that would be overboard to what each company needs.

History of Tourism | Comparing Past Tourism to Today

History of Tourism | Comparing Past Tourism to Today In 1936, the League of Nations defined foreign tourists as someone traveling abroad for at least twenty-four hours. Its successor, the United Nations, amended this definition in 1945, by including a maximum stay of six months. Since the human race existed they have been migrating, travelling all around to achieve different goals, religious purposes, sports, and other leisure activities, for better life, better facilities. In fact there can be hundred reasons for travelling. There cant be fixed and set date to determine when and where and how the first pilgrimage occurred but we can say people started travelling and moving back and forth since they were born. But if we look through the history then we see it happened in 5th and between 3rd millennia BC, when paganism was the culture and religion in the Europe. In the Christian world people have been travelling to Israel where Jesus was born and lived because they spiritually relate themselves to the holiness, and to the shrines of disciples. In the Muslim world the first pilgrimage occurred in 629-628 CE. And it was from Makkah to medina. (www.grand-tour.org) In the ancient times Hindus, Romans, Greeks have long been migrating, travelling for different reasons. So its not particularly related to any specific religion. Grand Tours: Grand Tour specifically means the travel taken by young, wealthy, privileged people for the purpose of education, enhancing their travelling experience to excel in their careers. Grand tours history dates back to the 18th century Britain when the British people and their country was the wealthiest on the face of the earth. So the wealthy people used to send their young kids on grand tours to different countries, mainly to Europe to enhance their experience to practical life and for the education related purposed as well. In Britain Thomas Coryats travel book Coryats Crudities(1611) was a great influence Grand Tour but it was the far more extensive tour through Italy as far as Naples undertaken by the Collector Earl of Arundel, together with his wife and children in 1613-14 that established the most significant precedent. 3. http://en.wikipedia.org/wiki/Grand_Tour Grand Tours was involving a period of year long, because in those times the means of travelling were so slow and because the term grand tour ventures more than one country so it used to take one year or more. As the time passed the means of travelling got so fast, challenging and more efficient the travelers went more far and far for more exotic places and countries. James Boswell was the most famous in this regard who kept all records in a journal of his travelling and other experiences during such Tour. The first Journal Grand Tour and was published in 1749 by Thomas Nugent. Regarding the professional Travel and tourism the first person to develop this idea was Thomas cook in 1850s he developed and then on he offered travel packages to all parts of the world. So this thing eventually made this effectively cheap and affordable for the middle class as well, as it was only affordable for rich people before. In 1867, Mark Twain had a European and Eastern Mediterranean Tour and sent back the dispatches to Alta California, which was a San Francisco paper. His dispatches were later published a book called The Innocents Abroad or The New Pilgrims Progress. In 1873 at the age of 10 William Randolph Hearst took Grand Tour, travelled one and a half year with the habit of collecting. And his collections can be seen at Hearst Castle in USA. By the late 19th century, the Grand Tour had turned to be an American phenomenon because newly wealthy citizens related themselves to the heirs of the western traditions and they traced their cultural lineage from the Greece to the Roman Empire, European Renaissance. So during those times rich Americans would tour ancient cities of Mediterranean, great European cities as part of their Grand Tours. They felt so related and aspired by the Venices well-to-do merchants and traders who collected the wealth from around the world, loved the architecture. From 1960s the grand tour has taken a totally new shape all over again, students are travelling with backpacks and living in the youth hostels and travelling around. Because the means of transportation are increased to the maximum level, things are starting to slow down a little bit like the olden days, i.e. people again starting to find ships, cruises more lovely and enjoyable like olden days. (www.grand-tour.org) The Modern Tourism: The difference between modern and past tourism is that, modern tourism involves mass availability and mass participations in holidays. Modern travel involves a universal access to travel for individual in every part of the world with destination on an international scale. Modern tourism involves many different types each that in turn have had an impact on the transport means. The different types of tourism can be divided based on the tourists main interest of their trip. Tourism can involve one of the following; adventure, pleasure, sports, cultural, sports, study, incentive, research, professional and country. (www.exampleessays.com) Modern tourism is totally changed from the past because it has got vital modern tool which are high -tech and fast and they save a lot of time. So since the modern inventions have arrived such as, trains, airplanes, cruises, ships, roads, trains, they have changed the face of tourism tremendously. The whole scenarios have been changed. Travel has become cheap and within the access of everybody unlike the past where only rich and wealthy were the ones who were able to travel. Now the tourism has become faster, easier and cheaper and easier and there are more varieties in the forms of tourism then the past. Here we will discuss some of the modern historic developments that has helped modern tourism to take a whole new shape. Factors Facilitating Growth of the Travel and Tourism: The most important factors which are facilitating the travel and tourism and their growth are as follows: Sea Travel. Rail Travel. Air Travel. Sea, air and rail have been playing an important part in the growth of travel and tourism. With these factors the tremendous growth and increase in travel and tourism have become possible. Trains: In the past traveling was so slow, it was taking months and years to travel but since the invention of the trains it has become far easier and faster to move around and its one of the most enjoyable way of traveling among the tourists. The history of rail transport dates back nearly 500 years, Modern rail transport systems first appeared in England in the 1820s. 6. http://en.wikipedia.org/wiki/History_of_rail_transport. Ships and Cruises: The first boats are presumed to have been dugout canoes, developed independently by various Stone Age populations, and used for coastal fishing and travel. 7. http://en.wikipedia.org/wiki/Maritime_history The earliest boats were invented by Egyptians in 3100 BC, and then in 2700 BC they invented ships for trade. (www.localhistories.org) The age of sail, technically and formally speaking, is the period in which international trade and naval warfare were both dominated by sailing ships. The age of sail mostly coincided with the age of discovery, from the 15th to the 18th century 9. http://en.wikipedia.org/wiki/Maritime_history The modern cruises are the most modern addition to the sea travel. The cruises have casinos, swimming pools, playing fields, dance venues or we can say the provide almost all the facilities like any high class hotel. Traveling through cruise has become posh and very fashionable and people are being drawn more towards the traveling through cruises. Air Travel The first hovercraft was launched in 1959. The first hovercraft passenger service began in 1962. In 1919 aero planes began carrying passengers between London and Paris. Jet passenger aircraft were introduced in 1949. However in the early 20th century flight was a luxury few people could afford. Furthermore only a small minority could afford foreign travel. Foreign holidays only became common in the 1960s. The Boeing 747, the first Jumbo jet was introduced in 1970 and The Channel Tunnel opened in 1994. (www.localhistories.org) Since the invention of the aero planes the humans have traveled to even those parts of the world where traveling was literally, virtually was almost impossible. Current and future Trends and Development in the travel and tourism sector. In the travel and tourism sector with the modern hi-tech technology, faster means of communications, faster means of transportations, modernized approach in every part of the travel and tourism industry from travelling to hospitality to accommodation everything has become faster and more sophisticated. And in the recent years there has been huge rise in the sector. And the future trend is going up as well. Poetry: History And Origins Of Poetry: History And Origins Of Literature is as old as history of the man itself. Over the past few decades, the role of literature in language learning teaching has been subject to variations. However, literature was excluded from language teaching programme owing to many reasons. The common among these was it structural complexity and its unique use of language. As, literature reflects cultural perspective which is difficult to conceptualize by foreign language students, therefore, it is uninteresting for them. Literature is being considered to be an integral part of any language teaching and learning programme. Language and literature are inseparable. The inclusion of literature in language teaching and learning can bring a fresh breeze into the dry and mechanical task of language learning and teaching. Inge (1970) says, Literature flourishes best when it is half trade and half an art. Literature makes language learning enjoyable because it does not only provide a genuine context for communication, but it also gives pleasure by engaging emotions. Therefore, it motivates and stimulates the language learner. Stop ford A. Brooke (1970) says, Literature is something that gives pleasure to the reader. Moreover, literature has different genres like plays, essays, short stories and poetry. The major focus is on the poetry. Before it, here is a definition on literature. Oscar Wilde (1970) says, Literature is something that is to be written not to be read. In early period, conventional blocks were linked together. According to agreed rules, we can observe much in folk song where the old method was never discontinued. Blave argues that by the end of mediaeval period, literature had been written in English for hundreds of years and it was seen that there is no existence of knowledge of previous literature and language. English appeared to be a language without a past and with a literature that was always modern. Hence words could not attract to themselves those associations linked with known literary works or linguistic origins. English words were insubstantial things which had to be given meanings by many devices such as repetition. 2.2. Poetry: Poetry grasps students attention, its format and style is different as compared to the ordinary run of literary texts. Other than this, poetry is one of the most ancient and widespread of the (literary) arts. Poetry is an important genre in English literature. In poetry, we find fantasized, imaginative world. Here are definitions: Eliot (1970) says, Poetry is the imagination that presents its subject with clarity, precision and economy of language. Sidney (1970) says, All the imaginative literature is poetry. Poems are at times better to use in the classroom because they are briefer and more compact than essays or even short stories. Coleridge (1970) says, The best words in the best order Poetry helps the readers to become more intensive reader and most jobs today still call for some close reading and clear writing. Poetry also reflects the culture of a society to a great extent. It also acts as a mirror of the changing times of a country. Taking the poetry of Pakistan for example, we can get clear picture of the changing viewpoints which are going on in Pakistan at that times. Poetry is used all around the world for teaching and learning purpose. Simple English poems are rich in suggestive, colourful and associative word and expressions which speak subtly different messages to different people. Each personal meaning found in the poem is shared, exchanged, negotiated, reinforced, valued, or loosed in the process of interacting freely, safely, funnily with others findings. There are different meanings to understand poetry. But here, the focus is only on the connotative meaning. 2.3. History / Origin of Poetry: Poetry is not very popular these days. This is an obvious fact for poets, teachers of poetry and poetry-lovers. A different kind of poetry is very much alive today in the forms of popular music lyrics and raps and in jingles but for advertisement and for political purposes. These forms are mostly kept in listeners memories due to the commercial pressures. But many of these forms clearly depend on music or on the interaction of words and music,or on the additional qualities of performance in order to succeed because the written texts may be uninteresting and may miss the special points made by the interaction of music and words in performance. In literary poetry, since the beginning of the twentieth century, practice has shifted away from audible rhythm and towards free verse. For a few decades, while the traditions of rhythm were still active in minds of readers, the free verse of Eliot Pound, Williams and H.D. and the syllabic verse of Marianne Moore could be received as experiments in new sorts of rhythm, reactions toward or against conventions of meter, defamiliarizing the real rhythms of spoken word. The notion of meter in written poetry has vanished from the public memory so there is no interest in written poetry for general readership. This shift founds in the history of western poetry towards the effacement of the bodily pleasure that is experienced in the regular, musical rhythm of meter and towards the meaningful poetry as act of communication. Anthony Easthope (1983) has described the history of this trend within the frame work of the ascendancy of bourgeois culture and of individual subjectivity. The argument of Easthope is deep and compelling and Amittai F. Auiram has been as having something of a complementary relation with it. But Easthope emphasizes the revolutionary aspects of modernism in poetry and sees poet like pound as reversing and breaking the trend towards bourgeois subjectivity, Avirain sees pounds abandonment of traditional forms, his insistance on the rhythm of each line representing the sense as only a continuation of that very trend. In short, it is attend away from poetry toward prose, narrative or exposition; away from the rhythmic pleasures of the body and towards its repression in social discourse; away from the runs subjective effect of rhythm and toward individual expression, socially constructed, as in pound, than self begins to reach the limits of its own undoing. The trend from poetry toward pro se should be seen within the context of a theory of poetry but has become especially prominent in modern times as society has shifted what toward the importance of information in its material life. Thing are not valuable for the physical adventures they offer so much a for what they mean in the most reductive sense, for example, how much they cost, what they are worth on the market. For twenty five year T.S Eliot exercised an authority in the literary world not posses by any writer before him for more than a century. Bu the end of 1920s his poetry was an escapable influence on younger poets and his criticism shaped their word and he was pared by many authors. Twenty year later, the waste land was still widely regarded as the most radical and brilliant development of modernist poetry. An important point is that one must have seen the ages of 1940s and 1950s in which Eliots literary terms and judgments were cited frequently and respectfully. Moreover, Christian ideology was unattractive to many scholars in England and the united states. Thus Eliot was seen as a central poet in the future development of poetry and no poet can compete him. Poetry Strategies: Understanding modern poetry requires an understanding of the following: (1) Free Verse Most modern poems are written in free verse. Free verse has no fixed meter and no fixed line length or stanzas. The poet decides where the line should break based on how the poem should look on the page or where a natural break occurs. (2) Literal and Symbolic meanings The literal meaning of modern poetry often reflects everyday life. They everyday scenes are full of symbolic meaning. (3) Diction Modernism is a deliberate break forms that characterized traditional poetry. Whereas traditional verse relied on formal language, modern poetry uses informal, everyday speech. Understanding of Poetry: English language includes numerous words that main virtually the same thing. Each and every word has a slightly different pattern of sound and shade of meaning that will create a certain individual effect on the reader. As a result, the reader has the power of word choice. The sound of a word can be very important to the mood you are establishing in a poem. For example, compare these two separate stanzas. The old man wrenched His sack of guts And hacked a cough The senior detected A murmur In his intestines We should be able to hear how the hard sounds of the first stanza contrast with the softer sounds of the second. The sound also have a great effect on the meaning and the melody of each live. The old man in the first stanza seems to be in a much worse state than the senior in the second stanza. The words hacked and cough echo the hard sound of the mans coughing while the words murmur and intestines in second example reduce the seniors illness to minor discomfort. Connotation: Connotations are ideas that are associated with a word. These associations go beyond the dictionary definition. The word snake for example, may be defined as a member of the reptile family but this word has many associations like someone or something that is dangerous, low down or slimy. In addition to having a connotation, some words have a symbolic significance due to past associations. For example, as a result of the Garden of Eden story, a snake is associated with evil, especially an evil tempter. In western literature and everyday usage, animals and colors have often been used as symbols, as have the reasons of year, times of day, geographic terrain, natural elements and natural and man-made objects. Connotations are the overtones of word, their vibrations good or bad. Connotation is also to denotation as the figurative is to the literal. Connotation represents the things that a person associates with a word. There are different kinds of meaning in English language. But there are two major kind of meaning to understand the poems or stanzas. These are denotative meaning and connotative meaning. Denotative meaning is a primary meaning of a word. For instance, bread is an edible made up of flour, yeast, water and so on. On the other hand, connotative meaning is a secondary meaning of a word as well as symbolic meaning of a word and cultural dimensions. Bread is a word that is used for money and it is the staff of life. It is through a piece of writing that a person discovers the intention of the writer. Tone controls how a person reads a words denotative and connotative values. Connotation refers to the feeling or images a word evokes in the reader. Students are better able to recall any vocabulary term if they can make a personal association with it. Connotation means what may be differentiated from the former as suggested, implicit or intimated meaning. The following term describes the concept of connotation/denotation that was explained by justice Windeyer in the Queen V. commonwealth Conciliation Arbitration Commission; ex parte Professional Engineers Association: In interpreting the Constitution, we must not restrict the denotation of its terms to the things they denoted in 1900. The words denotation becomes enlarged as new things falling with in its connotation comes into existence or becomes known. But the connotation or connotations of its words should remain constant in the interpretation of the constitution. Words would have borne in 1900 so we are not to give word a different meaning from any meaning. Law is to be accommodated to changing facts. It is not to be changed as language changes. The dictionary helps a lot to see a series of meaning that a word has acquire since it inception. These meanings are the words connotations. When words have several connotations, a person must rely upon its context to derive its meaning. For example, the word blue has gathered different connotations. First, blue refers to the color. There are also dress blues, a term referring to a military uniform. Blue can also mean depressed or melancholy and it also means the musical genre. The word blue also appears in the common expression blue in the face and out of the blue. So, a word blue ha quite a lot of meaning packed into it. Many other word carry a list of connotative meanings as well. A port is better able to learn as many connotative meanings as possible by using words with several meanings in his poetry. He can broaden the scope of his work and can also help the reader to reach a more diverse population. 2.7. History of Connotation: In medieval literature, there are two major sources of connotation that are native and foreign. The former refers to potential associations inherent in words due to their Germanic pagan links and the latter to the associations which learned loanwords bring in the train. Alliterative revival which led to a different vocabulary being used in each period, naÃÆ'Â ¯ve connotations for word in Middle English are difficult to detect. So to consider the possibility of native connotation it is better to take the Anglo-Saxon period. It is closer to the Germanic background in time, and it literature seems to spring from a more unified cultural tradition than that from the middle English period. We are left on individual word which may have connotations. Many of the words used in old English poetry are Germanic stock and as such they may have carried pagan heroic connotations with them. In the nineteenth and early twentieth centuries, it was believed that old English poetry was essentially Germanic and heroic in spirit so the words of the poems were interpreted as though they carried pagan connotations. It was seen that pagan connotations for Anglo-Saxon words are replaced by Latin ones. It is easier to prove a Christian Latin association than a pagan heroic one, on one ride because of the nature of Latin language and on other because no pagan Germanic poetry survives. 2.8. Importance of Connotation: The words connotative meanings dont explain themselves for systematic explanation but they are generally work on particular words that surround them. E.g. Everybody knows that good is used to describe the high quality, positive, approved of or appreciated things. But it has also some additional meanings. In an utterance such a shes rally a good person, It connotes someone who is generous, kind, thoughtful, honest and reliable. When we say shes a really good student, the connotation shifts in the direction of brought, motivated, hardworking, organized, cooperative and so on. For describing good story, the word good means interesting or involving. In other words, what makes a person good is not the same set of qualities that makes a student good, or a story good. And of course, good does not mean good at all in a sarcastic tone. A good dictionary can be of some help here. It provides guidance to the teacher as well a extensive and intensive experience with texts. It is finally by seein g and hearing words in actual contexts of use and by assimilating other words. It means that learners will be able to seek their connotative meanings. And hearing is important. Knowledge of a languages sound system is really necessary in speech and is also essential in reading particularly in reading of poetry. Connotations are changing the course of history and of human knowledge. It will point out the relation between connotation and designation. It has seen that if the people behave in a way that makes for fame or infamy, the names acquire decided connotations. And if the names are used very much in contexts the emphasize this connotation than these connotations become so slandered that the proper names can become general terms. Thus the boarder line between connotation and designation is neither sharp nor static. Poetry is the best place to study word connotation. For practical purposes, we should view the advertisements (good or bad) for cruder and simpler examples. For instance, in industrial products, we should keep in mind key word in advertising slogans and note connotation. What is meant by injunction to be a Dawn Girl to have that creamy look to wear a Danto Sweet Smile to develop an English complexion? These terms may designate and it is their connotation. There are good reasons for this. May be that car, hair lotion and whiskey actually does have, not only the characteristics designated but also the characteristics connoted. For a complicated study, it is instructive to look among advertisements for terms with a scientific connotation and this term carry with them on intimation that the product is result of laboratory research or approved by a doctors. The impression that a word gives beyond its defined meaning, refers to connotation. Connotations may be universally understood or may be significant only to a certain group. Both horse and steed denotes the same animal, but steed has a different connotation that it deriving from romantic narratives in which the word was often used. 2nd example about the word home, it means that the place where one lives, but by connotation, it suggests security, family, love and comfort. Consonance occurs is poetry when words appearing at the ends of two or more verses have similar final consonant sounds but have final vowel sound that differ, as with stuff and off words and images that might be used in poems hold meanings, feelings and Connotations which might provoke different clues that people find but it does not mean that a person is exactly saying about a poem. The personal response is important in understanding the literary judgment and close analysis of text. Role of Connotation: Connotation meaning refers to the features of word and it also refers to ones reaction to it, that is its emotional content. For example, A nastier connotation has seen in the word slimy rather than a word silky. The following are described the two line of poetry, one being a denotatively equivalent but connotatively contrasting version of the other. Season of mist and mellow fruitfulness. (Ode to Autumn, Keats) Time of fog and ripe productivity (after, Wallwork, 1969) There is nothing objectively poetic about word like mists or mellow but we have a strong experience of these words. It is difficult to remember that their sweet and pleasant sound qualities are only created by social evaluation. Words can measure and represent their connotative meaning. An idea related to the denotative and connotative meaning of words is category and function shift. This heft occurs when words did not have development previously but now they are used. For example, the word paper began as a noun, it means the sheet of pressed plant fibers you write upon. Then it acquired verb capabilities for use in a sentence e.g., He will paper her mirror with love notes. Paper can also be used as an adjective, such as in the phrase paper plate. The word paper changed categories from noun to verb to adjective without changing spelling. It changed functions too because nouns, verbs and adjectives play different roles in sentences. For romantic poets, poetic meter performs a similar function like the purely formal element of poetry. It can either provide clear, denotative meaning or it can carry follow well known techniques for conveying the connotative meaning. This element follows patterns of compositional practice, convention and deliberate effect and carriers with it patterns of implicit connotation similar to those perceived in absolute music. Wordsworth most famous work on poetics, the Preface to the Lyrical Ballads, demonstrates not only his concerns about these contractual conditions but also his conception of their meaning. He also insisted on writing the theoretical Preface. He felt that his readers might accuse him of breaking the unspoken agreement of comprehensibility between the poet and his readers. His attempt to deflect criticism for Prosaisms, places where poetry becomes too much like prose, demonstrates this anxiety most clearly. Winters describes poetic theory, its concision, lyric but he explains that poetry is the highest linguistic expression, in addition to the denotative aspects of words emphasized in forms of writing, poetry also makes particular use of connotative ones, the two together composing the total content of language. The purpose of poetry is to describe experience as precisely as possible connotation in poetry acquires a moral dimension and to preserve clarity, connotation or feeling must be carefully controlled. Levels of brain to understand connotation: When reading a poem by a person, the brain works on several different levels: It responds to the sounds It responds to the words themselves and their connotations It responds to the emotions It responds to the learning of the world. Poetry becomes a good source of learning through this process. It helps how to read literature in general. All the other genres have elements of poetry within them. Learn how to read poetry in a good way and it is the only way to become a more accomplished reader. Emily Dickinson who claimed that reading a book of poetry (by a poet) made her feel as if they top of {her} head were taken off. Study of Meaning of Context Clues: There are many methods for findings word meaning. The method of studying word meaning which is described under this heading is by using context clues. Context refers to the words and ideas in the text surrounding a word. This text elaborates clues to the meaning of individual words. Context also helps to understand how meaning of the word is being used according to the authors point of view. Meanings of the words may be denotative and connotative. Denotative meaning is often found in dictionary definitions but connotative meaning of the words has both positive and negative effect on the word meaning. Look at the example: the words demure and Prim both have same meaning that is shy. However, Prim has negative connotation of being strict or remote. Demure has positive connotation of being sweet or innocent. It is also found that the additional meaning is part of the words contextual meaning. It appears as a result of the words correlation with others. Connotation is one of the key so the power of words. In a literary text, the most innocent looking word can achieve the most vivid connotations. One of the components of a words meaning is its emotive component. Emotive connotations are rendered by the emotional or expressive counter part of meaning. It is also very important to describe that affective connotations of a word can be within its romantic structure registered in its dictionary meaning. E.g: Fabulous, stunning, smart, terrific and the like have special emotive meaning fixed in dictionaries. E.g: Hes very rich. Hes fabulously rich. Many words hold an emotive meaning only in a definite context. In that case, we say that a word has a contextual emotive meaning. So, we can conclude that affective connotations of a word are peculiar to it either on the pragmatic or systematic level. 2.12. Role of connotation is culture and society: Different words have personal and cultural associations which can be subjective, contribute to their meaning. These additional meanings are known as connotations. We can also talk of affective, emotive, attitudinal or expressive meaning. In this example, we have seen that the word man has denotative meaning that is adult male human being but its connotations are virility, bravery and aggression. The personal and cultural aspects of the wor4d are brought in expressions like thats what I call a man! Or act like a man but the man where refers to after doing brave deed, it means that connotations of word may differ according to the society in which the people use it. For example connotation of the word police means reliability, helpfulness, friendliness and protection while some persons in a society take it as harassment, arrests, aggression, obstruction and injustice etc. it is necessary to define the terms when we translate. The people have different awareness about the political term like labour, depending on the politic of individual. Connotations are difficult to understand than denotation and much more variable and culture bound. For example snow may appear beautiful who have never seen it but the people who live in cold countries where the snow is falling. So the word snow have negative connotation according to this context. The Dog is in western society as a mans best friend but for Arabs and Hindus this animal take as a pet. For the pareses, people take dog as a sacred animal. Words may have the same denotative meaning but the connotative meaning varies from person to person. For instance, woman and lady both denote adult female human being but the word lay has connotation of good breeding and social graces that are absent from women. Some words are always positive like generous, courtesy and masterpiece but others are always negative like rubbish, dirty, thief etc. the one thing is that negative words are not obviously negative but they are marked as derogatory or disparaging in dictionaries. Some words can be both positive and negative according to context. In English, the adjective inquisitive may take as a healthy desire to learn but on the other hand, it takes as an unhealthy or annoying keenness to pry. The word respite is a Spanish word which means on one side respect and on the other hand, it means fear. Translators and language learners should know about the different connotations according to the context 2.13. Connotative meaning through language and culture: Language and culture are deeply interrelated with each other. Language is the vehicle of cultural manifestation. Some words have different motions and cultural values in different languages. That is to say, Many foreign words which appear to have an equivalent basic meaning in the learners L1 are nevertheless different because of their different connotations. (Laufer, 1990, p.582). Lado (1972) defines these words as culturally loaded words Lexical totems which have similar primary meaning but widely different connotations in two languages (p. 285). For example the word old means people are addressed so old in English but in Chinese, this word take as old + surname of surname + old. This is the difficult area of vocabulary acquisition as the tendency of the learner will to transfer the L1 connotation in to L2 (Laufer, 1990, p. 582). English and Chinese are two different languages because these two languages show two distinct culture and ideologies. Chinese culture values harmony, tradition, authority, group solidarity etc while western cultures value individualism, uniqueness, creation, adventure etc. (Jia Yuxin, 1997). Different political and social system through Chinese and western cultures have different understandings of certain political and ideological issues. Moreover, English is neither an official language nor a lingua franca in china. Chinese EFL learners find it difficult to access the cultural aspect of English. They have few chances to communicate with native speaker of English. Liu Zhong (1999) conducted the study of show that certain words have different cultural connotations in Chinese and English. Such as old, propagandas etc. they tested Chinese EFL learners to see whether their judgment on word used in a specific English context is proper or not and their studies pointed out the Chinese learners perception of whether a word is used properly with specific English contexts deviated from that of native speakers of English. 2.14. Emotional meaning of connotation: Connotations also provide emotional power to the word so much that people will fight and die for them. G.K. Ogden and I.A. Richards were the first scholars to consider the misunderstandings that result from the failure of communicators to know that their subjective reactions toward will be a product of their life experience. For example, Mellissas dog dies and she tells Trish about it. Trishs understanding of a massage depends on the feelings of him about pet and death. Mellissa who sees dogs as truly friends, may be intending to communicate her extreme grief. Trish who has never had a pet and doesnt especially care of pets in general or dogs in particular, may miss the emotional meaning that Mellissa has. For this reason, Connotations can be used effectively to increase the emotional appeal to your message. Language also serves as a bridge between human being and the word of sense data. The denotative meaning of the word snake is the perception of the sense data that makes up the sn ake. The connotative meaning of the expression Look! A Snake! is described according to the perception of Mellissa and her grandfather. This expression which they both shared, was a bridge between Mellissas perception and her grandfather. If they did not speak the same natural language then she wouldnt share the connotative meaning of the word snake. Since they do share in the conventional connotative meaning of the expression, she can cross over to he grandfathers perceptual word by using it. Words serve as connotative bridges. Mellissa and her grandfather were unsuccessful in seeking a visual perception of the snake. So words are also denotative bridges. They connect us with real things by means of understanding and processing sense data. 2.15. Connotation in semiotic modes: The term connotation is used in so many ways. John Stuart Mill described words that have different meanings but he focused on two kinds of meaning. For instance, the word white, firstly, denotes the class of white things or as snow or paper or the foam of sea. But its abstract concept has connotative meaning like whiteness, virtue etc. the most importance approach in semiotics has been that of Roland Barites, who was a key player in Paris school structuralist semiotics of the 1690s and 1970s. Barthes argued that different ways of expressing the same concept can have different meanings because the same concept can be expressed in different languages. He developed his approach to denotation and connotation not in relation to language and applied the term connotation to semiotic modes other than language. 2.16. Role of vocabulary in understating connotative meaning: Lexis lexical phrases have come to play a very important role in language teaching learning. Lexis has become more important than structures teacher have noticed that if a person does not know certain words and expression he/she will find it very difficult to express what he/she wishes to say. Many researchers agree that lexis is at least as important as structure, because it is using worng words not wrong grammar that usually breaks down communication. Mistakes in lexis much more often led to misunderstanding may be less generously tolerated outside classroom than mistakes in syntax.(Carter 1987 : 145) Taylor (1990 : 1 ) emphasized the essentiality of vocabulary knowledge. In order to live in the world, we must name it. Names are essential for the