New Media and Advertising

The coming of the imaginative advances and sight and sound gadgets significantly affected all circles of public activity and the promoting business was not an exemption. The new media model of promoting opened up a ton of new open doors for affecting the consumers’ inclinations and constructive marking of organizations, extending from using the new channels of correspondence to making the advertisements more personalized.Advertising We will compose a custom paper test on New Media and Advertising explicitly for you for just $16.05 $11/page Learn More Going with the occasions, the contemporary organizations need to meet the necessities of the contemporary market and build up the new media publicizing efforts of their items to set up the contact with clients and making a serious edge. The examination question is the thing that techniques would permit boosting the advantages from usage the intuitive publicizing methodologies and what estimates should be forced for beating the con straints of the methodology. The advancement of new correspondence advances foreordained both new chances and new difficulties for the publicizing business. The exploration by Lombard and Snyder-Duch (2001) is significant for characterizing the best new media publicizing procedures. From one perspective, publicists can take preferences of the new channels and types of correspondence for conveying their messages to the likely buyers. Then again, alongside the adjustments in the promoting systems, the consumers’ comprehension of the publicizing data turned out to be increasingly complex also. Peltier, Schibrowski, Schultz (2003) noticed that sponsors need to adjust to the changing consumers’ attributes: â€Å"The one of a kind qualities of the new media necessitate that a database-driven division way to deal with correspondence methodology be employed† (p. 114). The division technique would permit conveying promotions to the intended interest group as well as maki ng them more tweaked. The move to the customized publicizing methodologies builds the viability of promotions messages, furnishing the shoppers with a wide scope of decisions of the item data and the habits of its introduction. Yoo (2007) conceded that â€Å"Interactivity is the key trait of the new media, which is required to change not just the manner in which publicizing is planned and actualized yet additionally the way wherein it influences consumers’ feelings and attitudes† (p. 8). Building up a similar thought, Lombard and Snyder-Duch (2001) pointed at the alternative of control of the promoting content as the primary pointer of intelligence as the curious element of new media publicizing planned for including the shoppers in the promoting procedure (Spurgeon, 2008, p. 2).Advertising Looking for exposition on correspondences media? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Lombard and Snyder-Duch (2001) noticed t hat â€Å"Early examination and hypothesis in regards to the idea of quality give a significant structure to creating viable publicizing procedures and messages in this new media world† (p. 63). The choice of controlling the substance, delivering the impression of physical nearness and inclusion during the time spent publicizing are significant for improving the adequacy of new media promotions. A minor execution of the creative systems without adjusting them to the idiosyncrasies of the arrangements is inadequate for making the publicizing effort successful. The investigation by Liu and Shrum (2002) is important on the grounds that alongside the conversation of the benefits of the intuitiveness in contemporary new media publicizing methodologies, it focuses at the confinements of the methodology. Liu and Shrum (2002) noticed that â€Å"The hurry to execute intuitiveness highlights into a promoting circumstance must be tempered, or if nothing else interceded, by thought and comprehension of definitely what intelligence is, the thing that it can progress admirably, and, similarly as significant, what it can't do† (p. 63). The specialists consider the auxiliary and experiential parts of intuitiveness and point at difficulty of generally speaking control of the consumers’ decisions which depend on their own encounters. Stafford and Faber (2005) encouraged to control the consumers’ interest: â€Å"An Internet publicizing effort in which interest creating promotions go before item data advertisements will be essentially more viable than a battle that utilizes just item data ads† (p. 176). Hermeking (2005) stressed the significance of the auxiliary improvement of the website architecture: â€Å"Site quality which is likewise likened with convenience, foundation of trust, and production of positive effect during site use are cited as the most fundamental site characteristics† (Culture and Internet utilization). All things con sidered, in any event, consummating the adaptability of the website composition, dropping all the irritating pop-ups and expanding the consumers’ open doors for controlling the substance of the promotions, sponsors can scarcely impact the consumers’ demeanor towards speaking with the organization just as their reluctance to control their own data. It is noteworthy that the investigation by Liu and Shrum (2002) reveals insight upon the impediments of intelligence and the primary prudent steps which should be forced to limit the dangers and expanding the viability of the publicizing campaigns.Advertising We will compose a custom article test on New Media and Advertising explicitly for you for just $16.05 $11/page Learn More The execution of the new media promoting procedures may turn into a genuine test for the organizations. It is significant not exclusively to coordinate the new model into the company’s theory to go with the occasions yet in addition to lead an exploration of the objective populace and the division of the consumers’ base for making the promotions increasingly customized and improving their adequacy. The publicizing masters should remember the focal points as well as the constraints of the intuitiveness as the key part of contemporary new media promoting model. Reference List Hermeking, M. (2005). Culture and Internet utilization: Contributions from culturally diverse promoting and publicizing research. Diary of Computer-Mediated Communication, 11(1), article 10. Liu, Y. Shrum, L. (Winter 2002). What is intelligence and is it in every case such something worth being thankful for? Diary of Advertising, 31 (4): p. 53-65. Lombard, M. Snyder-Duch, J. (2010). Intelligent publicizing and nearness: A structure. Diary of Interactive Advertising, 1 (2): p. 56-65. Peltier, J., Schibrowski, J., Schultz, D. (2003). Intelligent incorporated promoting correspondence: Combining the intensity of IMC, the new media and database adver tising. Universal Journal of Advertising, 22: p. 93 †115. Spurgeon, C. (2008). Promoting and new media. New York, NY: Routledge.Advertising Searching for paper on interchanges media? We should check whether we can support you! Get your first paper with 15% OFF Find out More Stafford, M. Faber, R. (eds.) (2005). Publicizing, advancement and new media. New York, NY: American Academy of Advertising. Yoo, C. (2007). Preattentive preparing of web promoting. New York, NY: Cambria Press. This exposition on New Media and Advertising was composed and presented by client Tristin Mcintyre to help you with your own investigations. You are allowed to utilize it for examination and reference purposes so as to compose your own paper; be that as it may, you should refer to it as needs be. You can give your paper here.

Multi-keyword Ranked Search Over Encrypted Cloud Data

Multi-catchphrase Ranked Search Over Encrypted Cloud Data Presently a days distributed computing has gotten increasingly well known, so more data holders are activated to their data to cloud servers for extraordinary accommodation and less fiscal incentive in information the board. Notwithstanding, reasonable data ought to be scrambled before redistributing for open. In this paper the issue of a safe multi-watchword search on cloud is fathomed by utilizing encryption of information before it really utilized. Which are consistently underpins dynamic adjust activity like addition and erasure of the archives. Watchwords: Cloud Computing, Ranked based hunt, Download recurrence, Multikeyword search, Encrypted cloud information, Synonym inquiry. Presentation Distributed computing has become new model which handles enormous assets of registering. Administrations gave by the distributed computing is capacity and on request benefits, both the people and associations are propelled to the cloud. Rather than buying programming and equipment gadgets. Cloud gives secure online stockpiling and there is no loss of information, the information is accessible at whenever and anyplace. Paper shows the general methodology for information assurance is to encode the information by utilizing AES calculation. The basic technique for downloading information is decodes it locally, on the grounds that shoppers need to look through required information instead of all. Along these lines it is basic to explore a gainful and effective pursuit advantage over encoded redistributed data. The ebb and flow search approaches like positioned search, multi-watchword search that enables the cloud customers to find the most appropriate data quickly. It similarly diminishes the framework action by sending the most significant data to customer inquires. In any case, in veritable pursuit circumstance it might be possible that customer look with the proportional expressions of the predefined watchwords not the right catchphrases, as a result of nonappearance of the customers right data about the data. Writing SURVEY Zhangjie Fu, Xingming Sun, Nigel Linge and Lu Zhou [2] proposed a fruitful method to manage deal with the issue of multi-watchword positioned search over encoded cloud data supporting equivalent questions. To address multi- watchword search and result situating, Vector Space Model (VSM) is used to assemble archive list that is toâ state, each report is imparted as a vector where each measurement esteem is the Term Frequency (TF) weight of its contrasting catchphrase. Another vector is also created in the inquiry stage. The vector has a comparable measurement with archive record and its each measurement esteem is the Inverse Document Frequency (IDF) weight. By then cosine measure can be used to enroll similarity of one archive to the pursuit request. To upgrade search capability, a tree-based record structure which is a change combined tree is used. C. Wang, N. Cao, J. Li, K. Ren, and W. Lou [3] built up the Ranked pursuit that builds framework ease of use by restoring the pertinent documents in a positioned order.(e.g., catchphrase recurrence). In this best in class accessible symmetric encryption (SSE) security definition utilized for expanding its productivity. They have additionally proposed the current cryptographic crude, request saving Symmetric encryption (OPSE) for looking through coordinating documents. W. Sun, B. Wang, N. Cao, M. Li, W. Lou, and Y. T. Hou [5] proposed a technique to address the issue of closeness based positioning is protection safeguarding multi-catchphrase content pursuit (MTS) plot. They likewise introduced the pursuit record dependent on the vector space model, i.e., cosine measure, and TF IDF weight to accomplish significant level of search precision and to help a multi-watchword questions with search positioning functionalities. Issue STATEMENT Numerous affiliations and associations store their progressively noteworthy information in cloud to shield their data from contamination and hacking. The benefit of new figuring is it searches profoundly for cloud customers. Rank inquiry improves system usability by common organizing records in a positioned orchestrate as for certain significance models (for example Catchphrase and download recurrence). As straight forwardly re-appropriating criticalness scores will streams a lot of fragile information against the catchphrase security, to take care of this difficult we proposed hilter kilter encryption with positioning outcome of inquiry data which will give simply anticipated data. Proposed System Fig. 1. Framework Architecture of Multi-Keyword Ranked Search Over Encrypted Cloud Data. Watchword Expansion To upgrade the precision of indexed lists, the watchwords are expelled from re-appropriated content archives required to be loosened up by ordinary equivalent words or tantamount words, as cloud clients, looking through data might be the equivalents of the predefined catchphrases. Transfer Encrypted Data After extension of watchwords the information proprietor help information with scrambling the archive using AES Algorithm and after that transfer the encoded record to the cloud for capacity reason. This grants information proprietor to store their mystery key in incredibly secure manner without introducing it to the customers of structure. For this, mystery key is taken care of again in encoded outline. Search Module This module encourages customers to enter their question watchword to get the most significant records from set of transferred reports. This module recoups the archives from cloud which organizes the inquiry catchphrase. Rank Generation In information recuperation, a situating limit is when in doubt used to evaluate significant scores of organizing archives to an interest. The rank limit taking into account the term repeat (TF) and chat record repeat (IDF) is used as a piece of extended arrange for example TF-IDF. Moreover this system gives customer most standard archives for their catchphrases by looking at history of most downloaded records for explicit request watchwords. Download Ranked Results Customers can download the resultant course of action of archives just on the off chance that he/she is endorsed customer who has permitted assent from information proprietor to download explicit report. Proprietor will send encoded mystery key and meeting key to customer to decode the report. Approachs AES calculation AES is an iterative rather than Feistel figure. It relies upon replacement stage organize. It contains a course of action of connected activities, some of which incorporate replacing contributions by specific yields (replacements) and others incorporate modifying bits around (changes). Unusually, AES plays out all of its estimations on bytes rather than bits. Steps for AES calculation: Make an arbitrary key for symmetric encryption of client realities. Scramble the records the utilization of this arbitrary key. Scramble the arbitrary key the utilization of topsy-turvy encryption. Send the scrambled message and the encoded key to the collector of looked through outcomes. From now on, AES treats the 128 bits of a plaintext block as 16 bytes. These 16 bytes are composed in four sections and four columns for getting ready as a grid. TF-IDF TF: TF (t) = (Number of times term t shows up in a record)/ (All out number of terms in the record). IDF: IDF (t) = log_e (Total number of archives/Number of Archives with term t in it). End The multi-watchword positioned strategy brings about the more powerful pursuit handle which reduces the system traffic and download data transfer capacity. It gives back the definitely coordinated reports, and furthermore the records which join the terms semantically huge to the inquiry watchword. It offers fitting semantic partition between terms to accomplish the inquiry watchword development. The encryption has been executed to guarantee the security likewise, effectiveness of data, before it is redistributed to cloud, and offers insurance to datasets, lists and catchphrases. REFERENCES [1] Zhihua Xia, Xinhui Wang, Xingming Sun, Qian Wang,A Secure and Dynamic Multi-catchphrase Ranked Search Schema over Encrpted Cloud Data, IEEE Transactions On Parallel And Distributed Systems,Vol:PP No:99 ,Year 2015 [2] Zhangie Fu, Xingming Sun, Nigel Linge, Lu Zhou, Achieving Effective Cloud Search Services: Multi-Keyword Ranked Search Over Encrypted Cloud Data Supporting Synonym Query, IEEE Transactions On Consumer Electronics, Vol 60, No. 1, February 2014 [3] C. Wang, N. Cao, J. Li, K. Ren, and W. Lou, Secure positioned catchphrase search over scrambled cloud data,Proceedings of IEEE 30th International Conference on Distributed Computing Systems (ICDCS), pp. 253-262,2010. [4] Q. Chai, and G. Gong, Verifiable symmetric accessible encryption for semi-legitimate yet inquisitive cloud servers, Proceedings of IEEE International Conference on Communications (ICCà ¢Ã¢â€š ¬Ã… ¸12), pp. 917-922, 2012. [5] W. Sun, B. Wang, N. Cao, M. Li, W. Lou, and Y. T. Hou, Privacy safeguarding multi-catchphrase content inquiry in the cloud supporting comparability based positioning, ASIA CCS 2013, Hangzhou, China, May 2013, ACM pp. 71-82, 2013.

Unsolicited Discharge

Unsolicited Discharge Last week, Ryan I filmed a conversation about dealing with criticism. While I agree with everything we said, Id like to add a few words. Theres a significant difference between feedback and criticism:  We must seek feedback from trusted people because it makes our work better. We must avoid criticism from naysayers because it clutters the path to creativity. Whenever you create something meaningful, you will be critiqued. And no matter how close to perfect your creation is, it will be judged. The lighting looks creepy. This video is stoopid. Dont quit your day job. Most criticism is merely an unsolicited discharge of personal preference. And because you didnt ask for it, you arent required to respond. In fact, its best not to clap back. Instead, click delete or mute or block and move on to the next creation. If you do this with enough frequency, the calluses you form will help you shape the next creation without worrying about its reception. This type of fearless creativityâ€"combined with rigorous trusted feedbackâ€"is crucial for constructing an opus worthy of your pride. After all, whats the alternative? Respond to every cavil, niggle, and jab? If you do that, youll lose sight of that which you hoped to create in the first place. Also worth exploring: Dear Critics (essay) Fake Outrage (essay) Seagulls (essay) Criticism (podcast) Mean Tweets (podcast) Subscribe to The Minimalists via email.

Political Violence Essays - 2069 Words

Political violence is the leading cause of wars today. Personal agendas have led to many of the political objectives that cause violence today this has caused many problems throughout the world and will continue to do so until a solution to this issue is found. Political objectives have been advanced involuntarily dependent upon the kind of government a nation exercises. For instance, in a democratic nation political groups must worry about convincing the majority in order to advance ethically. Those who try to influence the majority through acts of violence are considered today as â€Å"terror† organizations. Though perhaps if it were not because of the recent 9/11 terror attacks that maybe such warrants would not be seen as terror attacks,†¦show more content†¦The decision to engage in terrorism can occur for many reasons: logical choice, political strategy, ennui with the elite, and lack of opportunity for political participation. Air India flight 182 was a flight operating on from Montreal-India. On 23 June 1985, the airplane operating on the route was blown up in midair by a bomb in Irish airspace in the single deadliest terrorist attack involving an aircraft to that date. Two men were known to have left two pieces of luggage for check in, but never boarded the flight. The incident represents the largest mass murder in modern Canadian history. 329 civilians died on the flight, over 270 Canadians. The bombing was the joint project of at least two Sikh terrorist groups with extensive membership in Canada, USA, England and India. Their anger had been sparked by an attack on the Golden Temple, the holiest Sikh shrine in Amritsar in June 1984. Sikh militants were seen preaching that Indian planes will fall from the sky and urging his followers to kill 50,000 Hindus. (Sikh extremism enters mainstream Canadian politics, 2007). On February 26th 1993, Al Qaeda members Ramzi Yousef, and accomplice Mohammad Salameh drove a rented van, loaded with explosives into the basement parking lot of the World Trade Center in New York City. The van exploded, killing 6 innocent civilians andShow MoreRelatedThe Common Thread That Weave Violent Political Violence1812 Words   |  8 Pageshealthy fear -- or fear which has a protective function -- can evolve into unhealthy or pathological fear, which can lead to exaggerated and violent behavior. The common thread that weaves violent political movements together is fear. It is not the only motivating factor behind political violence, nor necessarily the most obvious, but it is virtually always there. Whenever we ask why people hate, or why they are willing to kill or die for a cause, the answer is invariably fear. -- James F. MattilRead MoreGandhi s Socio Political Thoughts By Non Violence2475 Words   |  10 PagesGANDHI’S SOCIO-POLITICAL THOUGHTS BY NON-VIOLENCE *Meenu Sharma Research Scholar, Dept. of History, Meerut College, Meerut Abstract— In the study of history of human civilization it is found that there was a continuous trend of torturing the weak by more powerful individuals or groups, exploitation of the poor by the rich and landed people, neglect of the illiterate by the educated people, socially overpowering women by men and as such injustices. Such social injustices are a constant source ofRead MorePolitical Violence : Violence And Violence2033 Words   |  9 PagesViolence is an aggressive action which harmed others and damaged others properties. All violence has implemented in order to satisfy political motives are called political violence. Political violence always use physical force to achieve a political objective in a protest movement or a guerrilla army. These organizations believe in using violence to accomplish their political aims. Also, governments would use violence to those protestor who are not agree with the policies or movements of governmentRead MorePolitical Violence2907 Wo rds   |  12 PagesContents Violence: 2 Violence in Politics: 2 1. Political violence in Pakistan: 3 1.1. Causes: 3 1.1.1. Inequality: 4 1.1.2. Illiteracy: 4 1.1.3. Social Injustice: 5 1.1.4. Poverty: 5 1.1.5. Intolerance: 6 1.1.6. Media: 6 1.2. Facts: 7 1.3. Trends of rising political violence in Pakistan: 8 1.4. Effects: 11 1.5. Remedies: 13 Conclusion: 14 References: 14 Results:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...15 Violence: In society when one person thinks ofRead MorePolitical Violence2896 Words   |  12 PagesContents Violence: 2 Violence in Politics: 2 1. Political violence in Pakistan: 3 1.1. Causes: 3 1.1.1. Inequality: 4 1.1.2. Illiteracy: 4 1.1.3. Social Injustice: 5 1.1.4. Poverty: 5 1.1.5. Intolerance: 6 1.1.6. Media: 6 1.2. Facts: 7 1.3. Trends of rising political violence in Pakistan: 8 1.4. Effects: 11 1.5. Remedies: 13 Conclusion: 14 References: 14 Results:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...15 Violence: In society when one person thinks of violence, one usuallyRead MorePolitical Representation Of Political Violence1337 Words   |  6 Pagesembarking on a study of the representation of political violence in drama, it is essential first of all to establish some agreed-upon terms and frames of reference, and some reasonably stable understanding of the object of study. Political violence as a subject for dramatic representation can be seen as a special category of what is called political drama more generally. Political drama can be understood to include such ingredients as the clash of political philosophies and strategies in concrete situationsRead MorePolitical Violence in Africa8046 Words   |  32 Pagesï » ¿Abstract Africa remains a political exception in many ways: It is still viewed by many political observers and political leaders in other parts of the world as essentially if never explicitly referred to as such inhabited by savages. Even the fact that Africa is so often referred to in a monolithic or at least near-monolithic sense reflects a mindset that might most accurately be called colonial is a part of the way in which African political and social activity are assessed internationally, anRead MoreThe Main Threat to the Stability of the Weimar Republic in the Period 1919-1923 Came from the Political Violence of the Extreme Right1341 Words   |  6 PagesThe main threat to the stability of the Weimar republic in the period 1919-1923 came from the political violence of the extreme right There were many threats posing Germany in 1919, the political system formed on the back of failure produced resentment towards Weimar from both the extreme left and the right. Other factors linked to economic issues caused by war, such as hyperinflation and the war guilt clause which `led to much suffering for the German people through loss of savings and jobs andRead MoreReasons For Political Violence Occurs1592 Words   |  7 Pageschallenging to adequately explain why political violence occurs, but several political scientists have created theoretical explanations to help in the process. These explanations include the relative deprivation theory, cultural explanations, structural or institutional explanations, and primordialism. I personally believe that relative deprivation offers the most leverage in explaining why political violence occurs because it takes into account the variance of political violence and shared characteristicsRead MoreIs Myanmar A Greater Risk Of Political Violence?785 Words   |  4 PagesIn this memo I argue that Myanmar is likely to be a greater risk of political violence. From the theoretical perspective, there is a curvilinear relationship between the level of democracy and political violence; from the empirical perspective, the problems with legislation system, minority and religion, and natural resources lead to aggravation of violence. Before 2010, Myanmar experienced the transition from Autocracy to Democracy. In 2010, the Union Solidarity and Development Party in Myanmar

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Compiler Design 2 Free Essays

Outline s Refreshing †¦ Uncensored †¦ Groundbreaking †¦. The Dr. Wang’s original lecture: s s s s s Tutorial of Design Compiler s s Introduction Setting Up the Tutorial Graphical Interface The Alarm Clock Design Setting Design Environment Setting Design Constraints Overview of Optimization Phases Analysis of Report DC Tutorial – 2 Introduction s s s Introduction s s s s The Synthesis Process Design Compiler Products Synthesis Programs and Tools Design Styles Input and Output Formats User Interfaces Script Files DC Tutorial – 4 The Synthesis Process Start Rewrite Verilog Code Read in Design Set Attributes Set Realistic Timing Goal Check Design Errors No Yes Fix Bugs Change Constraints Modify Compile Attributes Ungroup Design Blocks The DC Products s DC Professional – No multi-frequency clocking, latch-based time borrowing, pipeline re-timing, critical path resynthesis, in-place optimization, and incremental editing s DC Expert – Include features for maximizing performance s FPGA Compiler – Targets only FPGA technology Optimize No Good? Yes Done DC Tutorial – 5 DC Tutorial – 6 1 Synthesis Tools HDL Design Analyzer HDL Compilers DesignWare DesignWare Developer Architectural Optimization s s Architectural Optimization Gate-Level s s Design Analyzer Logic Optimization Design Compilers Cell Library Library Compiler s s Arithmetic Optimization Timing and Area-Based Resource Sharing Sub-expression Removal Constraint-Driven Resource Selection Inference of Synthetic Part (DesignWare) For more information – HDL Compiler for Verilog Reference Manual Optimized Gate-level Netlist DC Tutorial – 7 DC Tutorial – 8 DesignWare s DesignWare Developer Provide a library of high-level design components – Adders, Multiplier, etc. We will write a custom essay sample on Compiler Design 2 or any similar topic only for you Order Now s s The HDL compiler will select the proper components for you based on your timing and area goals See Documentation Collection (open collection) – Synopsys DesignWare 1997. 01 s Create DesignWare Libraries DC Tutorial – 9 DC Tutorial – 10 DC Products s Cell Library s Library of basic cells used by DC – AND, OR, XOR, etc. s Optimize your design at the gate level Using selected cell libraries s For FPGA compiler, it may contain more complex cells – Xilinx CLBs, IOBs, etc. DC Tutorial – 11 DC Tutorial – 12 2 Library Compiler Design Styles s Yes, you can create your own cell libraries s s Hierarchical or Flatten Combinational or Sequential DC Tutorial – 13 DC Tutorial – 14 Input Formats s s s s Output Formats s s s s s VHDL Verilog PLA EDIF 2. 00 Xilinx XNF s Synopsys binary format (. db files) VHDL Verilog EDIF 2. 00 Equation, LSI Logic, Mentor Graphics, PLA, state table, Tegas formats Xilinx XNF format DC Tutorial – 15 DC Tutorial – 16 User Interfaces s Scripts s shell dc_shell – – – – – – – – – unix-like command shell dc_shell quit dc_shell cd my_dir dc_shell alias wv write -f verilog dc_shell pwd dc_shell history n dc_shell list -command dc_shell man dc_shell sh â€Å"lpr † s s s s shell design_analyzer graphical interface DC Tutorial – 17 A set of command can be put together into a file called â€Å"script† Then, you don’t need to re-type some the commands again and again when using the dc_shell Scripts for this tutorial will be provided for your reference You can run them when you are home witho ut the X-window capability DC Tutorial – 18 3 Locate Documentation s s s s s s s shell design_analyzer select Help – On-Line Documentation †¦. Ignore the square window with â€Å"Titles† – select Cancel to close it – focus on the one with â€Å"File, Edit, View †¦Ã¢â‚¬  select File – Open Collection select Synopsys Synthesis Tools 1997. 1 and then click OK select Documents Formatted for Printing and then click Open In the â€Å"File, Edit, View †¦Ã¢â‚¬  window, now you can select a list of on-line documents DC Tutorial – 19 Setting Up the Tutorial Setting Up the Tutorial s s s s Creating The Directories s cp -r /baby/synopsys/doc/syn/tutorial . Home Directory tutorial Creating the directories Setting paths and aliases Creating a start-up file Running tutorial with scripts db/ verilog/ vhdl/ appendix_A/ Script files work (empty) DC Tutorial – 21 DC Tutorial – 22 Path s s .synopsys_dc. setup file % sour ce /usr/local/bin/setup. synopsys Or you can put it in . cshrc file – % source . cshrc – % rehash s s You can take a look of the setup file – % more /usr/local/bin/setup. synopsys s Creating a . synopsys_dc. setup file can overwrite system default settings % cp ~/tutorial/. sysnopsys_dc. setup ~/. synopsys_dc. setup % vi ~/. synopsys_dc. setup – company = â€Å"Motorola Somerset†; – designer = â€Å"CEO†; – view_background = â€Å"while†; s It basically setup the right environmental variables for you DC Tutorial – 23 DC Tutorial – 24 4 More about setup file s Scripts s s % more . synopsys_dc. setup – search_path = { } + search_path – link_library †¦ target_library †¦ symbol_library †¦ define_design_lib †¦ s s s s s search_path = {a directory} + search_path – if you cp tutorial into a directory other than home link_library: location of subdesgins referenced by the design target_library: identify technology libraries symbol_library: identify symbols library for generating/viewing schematics define_design_lib: identify a temporary place to store intermediate files created by the analyzer DC Tutorial – 25 No X-Window, No Problem Find script files in ~/tutorial/appendix_A/. See Design Analyzer Reference Manual for more detail DC Tutorial – 26 Graphical Interface s s Start: % design_analyzer Quit: Select File – Quit Menu Bar Graphical Interface View Buttons Level Buttons Scroll Bar Message Area (view_background = â€Å"while†;) View Window DC Tutorial – 28 Mouse Buttons s Check Default Setup s Setup – Defaults †¦ Left Button – Select design and design objects s Mid Button – Add or remove objects from a group of objects already selected s Right Button Bring up the pop-up menu DC Tutorial – 29 DC Tutorial – 30 5 Read in a Design s Save a Design s File – – analyze elaborate – read File – Save or Save As †¦ – Once a design is selected s analyze : – read in VHDL/Verilog; check for syntax and synthesizale logic; store as intermediate formats – Use to read each sub-design + top level design s elaborate : – create the design from intermediate formats; determine the correct bus size; Use for top level design + sub-design with parameters passing in s read : read design formats other than HDL (db, PLA, tc. ) DC Tutorial – 31 DC Tutorial – 32 A Design Has 4 Views s s s s s Design View s Design View Symbol View Schematic View Hierarchy View T View (No Use) After â€Å"read† in all 13 verilog files in the tutorial directory – you first enter the Design View DC Tutorial – 33 DC Tutorial – 34 Symbol View s Schematic View s Select TIME_STATE_MACHINE and double-click on it - you enter the symbol view of the design Click on the â€Å"schematic view† button on the left hand side DC Tutorial – 35 DC Tutorial – 36 6 Hierarchy View s Design View Icons s s s s Click the up arrow (left hand side) to go back to design view; doubleclick on TOP; Select View – Change View – Hierarchy – TOP contains 6 modules Netlist: read in as a netlist and optimized to gates Equation: In VHDL, Verilog, or equation format that is partially or completely behavioral PLA: Specified in PLA format State Table: Specified in state table format Y=A+B 010-0 1-101 PLA State Table Netlist Equation DC Tutorial – 37 DC Tutorial – 38 Command Window s dc_shell Commands Setup – Command Window †¦ s For more information, – see Design Compiler Reference Manual: Fundamentals DC Tutorial – 39 DC Tutorial – 40 Design Attributes s Operating Environment Sub-menu s Attributes are values you set to control the optimization process – Select Attributes from the menu s The Attributes menu provide access to – – – – – – – Set input and output delays Set drive strengths set loads Characterize subdesigns Select operating conditions Choose a wire load model Create or modify a clock DC Tutorial – 41 Set design properties that describes the internal conditions of a design and the design’s interaction with its surrounding – drive strength on ports – the time that signals arrive on ports – load driven by output ports DC Tutorial – 42 7 Optimization Constraints s Design Optimization s Set the goal for design optimization – largest delay allowed – greatest area allowed Select Tools – Design Optimization – See Design Compiler Reference Manual: Optimization and Timing Analysis for more detail s Two set-constraint windows – Design Constraints window †¢ Goals for area and power †¢ Design rules implied by technology library †¢ Test-related constraints (testability) – Timing Constraints window †¢ Timing constraints s DC Tutorial – 43 DC Tutorial – 44 Locating Problems s Generate Report s Before and after optimization, use Schematic View and Check Design to locate problems – Generate schematic view – Select Analysis – Check Design – Jump to a design object †¢ Click on an error or warning message in the Design error window †¢ Click on the show button Analysis – Report †¦ DC Tutorial – 45 DC Tutorial – 46 Run a Script File s Setup – Execute Script – check out ~/tutorial/appendix_A/*. script – dc_shell include The Alarm Clock Design DC Tutorial – 47 8 How to cite Compiler Design 2, Essay examples

Richard Nixon End the Vietnam War free essay sample

Richard Nixon was a tough anti-communist. Anti-communists are those who try to defeat the Influence of communist political views (Anticommunism). The government created programs to help anti-communists. A major committee that the government created to investigate communist activity in the united States during the Cold War was called HIJACK, the House of UN-American Activities Committee; furthermore it made the law Internal Security Act of 1950 which made communist organizations to register their members with the government (House Un-American). To help even more In confining the groups the HUSH made sure no communist was left uncounted.Individuals were identified by HUSH as a former or current member of the Communist Party (Anticommunism). With HUSH, the government kept a good watch on the communists. With all the help from HUSH it was near impossible for any communists to gather without someone knowing. Through his tough background Nixon became a leading force in ant-communistic groups. We will write a custom essay sample on Richard Nixon End the Vietnam War or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Predominately he was noticed for being very persuasive and political when it came to communism. He was a famous, notable anti-communist of his time (Fried 19). Nixon found himself In the middle of many cases dealing with taking down communists.He always tried to succeed in making sure communism did not spread far and wide in Asia. Richard Onions famous case consisted of taking down Alger Hiss. With the help of HIJACK, Nixon accused Alger Hiss of espionage (House Un-American). Alger Hiss denied the allegations that he was connected to a communist espionage ring, but eventually he was convicted of perjury which helped further Richard Onions political career (HISS Trails). Richard Onions name became popular with the help of the Alger Hiss trial. He had his name out for the world to know about him. Nixon also took down Helen Ghana Douglas with the same anti-communist theme (Deacon).He dad sure that he took down the communists. Richard Nixon gained himself a reputation of toughness on communists which gave him an advantage over domestic conservatives (Dealer 147). Because of his credentials as an anti-communist Nixon became Eisenhower running mate for the election of 1 952 (Fried 22). Richard Nixon was a very strong anti-communist and he made sure everyone knew that. Richard Nixon soon came into office as president, and had the Vietnam War on his hands. Nixon was mourned by Vietnamese refugees because they felt he tried his hardest to save their homeland (Richard Nixon: 1913-1994). In that same article, Dry. Co. D.L. Pam stated, Nixon was the greatest President of the U. S. And one of the greatest leaders of the world, and Unguent said, He killed Communists, thats good, I them out with the communistic North Vietnam. After fighting the war in Vietnam, the time to end the war had come. In order to end the War, Nixon first made speeches to the American public about ending the war. In the article of Richard Nixon: Vietnam War Speech, it addresses the Silent Majority Speech given on November 3, 1969. Nixon talked about the 7 years in Vietnam and how the withdrawal of the American forces would be a disaster and instead he wanted to pursue for peace.He stated, We have offered the complete withdrawal of all outside forces with in one year. .. Offered free elections Nixon also says. But I do say this: I have initiated a plan which will end this war in a way that will bring us closer to that great goal. .. Of a Just and lasting Peace Pledge to you tonight that I shall meet this responsibility with.. . Strength and wisdom (Richard Nixon: Vietnam). His speech showed his plans to end the Vietnam War. The plans consisted of keeping the peace and using his knowledge in anti-communism to do so. Nixon took what he knew in order to create his plans for peace.He knew it would be hard to get both sides to agree, but he was ready for the challenge. The article Ending the War and Restoring Peace shows Nixon ending the war with the terms of peace. Also, it shows the hope from the United States and the Republic of Vietnam to have a stable peace in Vietnam. In the speech Nixon gave, he states, We must recognize that ending the war is only the first step toward building the peace (Ending the War). Nixon didnt want to give the communists the satisfaction of the withdrawal of his troops. He decided to end the war himself, but in a peaceful, orderly fashion.

The Yellow Wallpaper Essay

The Yellow Wallpaper Essay The Yellow Wallpaper Essay How Much is Too Much? Illness: â€Å"a specific condition that prevents your body or mind from working normally: a sickness or disease† as defined by Merriam Webster Dictionary. In â€Å"The Yellow Wallpaper†, Charlotte Perkins Gillman writes about a woman who has just given birth and moves into a new house with her husband and child. Her husband, a physician, has diagnosed the woman with an illness, limiting her freedom. As the story progresses, it becomes evident that the house has a negative effect on the woman which causes her â€Å"illness† to get worse. Throughout the store, one has to question whether the woman is a reliable source in the story or if she has become delusional and is straying away from providing the truth to the readers. The house is described in the beginning as a sort of melancholy-like place at first sight. As they move in, the narrator describes some weird points about the house, such as the nursery being on the top floor, the wall having bars and rings and things around the house. The more disturbing aspect of the house though is the yellow wallpaper in the nursery. The house is being described as a sort of jail cell possibly causing the woman to feel even more trapped alongside with her husband controlling how she lives. The woman’s illness is determined before we get to know or see any of the actual symptoms. Her husband had advised her of not doing any work or strenuous activity in attempt to â€Å"alleviate† her illness. Although it is seen in the beginning of the story that her husband seems to be worsening her condition instead of aiding her: â€Å"John is a physician, and perhaps(I would not say it to a living soul, of course, but this is dead paper and a great relief to my mind)perhaps that is one reason I do not get well faster.† By doing this, the woman begins feeling her freedom being taken away. She resorts to writing a secret journal from her husband so she feels like she has some freedom of her own. As the story progresses, we see that the house is starting to take even more of a toll on the woman than we expect. She begins to imagine things within the house showing that her condition seems to be declining. She begins to see motion within the yellow wallpaper showing that she has started to become a bit delusional and in time she even describes the

Simple Web Page Hit Counter Code Using PHP and MySQL

Simple Web Page Hit Counter Code Using PHP and MySQL Website stats provide important information to a website owner about how the site is doing and how many people visit. A hit counter counts and displays how many people visit  a webpage. The code for a counter varies depending on the programming language used and the amount of information you want the counter to collect. If you, like many website owners, use PHP and MySQL with your website, you can generate a simple hit counter for your webpage using PHP and MySQL. The counter stores the hit totals in a MySQL database. The Code To get started, create a table to hold the counter statistics. Do that by  executing this code: CREATE TABLE counter ( counter INT( 20 ) NOT NULL );INSERT INTO counter VALUES (0); The code creates a database  table named  counter with a single field also called counter, which stores the number of hits the site receives. It is set to start at 1, and the count increases by one each time the file is called. Then the new number  is displayed. This process is accomplished with this PHP code: ?php// Connects to your Database mysql_connect(your.hostaddress.com, username, password) or die(mysql_error()); mysql_select_db(Database_Name) or die(mysql_error());//Adds one to the countermysql_query(UPDATE counter SET counter counter 1);//Retrieves the current count$count mysql_fetch_row(mysql_query(SELECT counter FROM counter));//Displays the count on your siteprint $count[0]; ? This simple hit counter doesnt give the website owner valuable information such as whether the visitor is a repeat visitor or a first-time visitor, the location of the visitor, which page was visited, or how much time the visitor spent on the page. For that, a more sophisticated analytics program is necessary. Counter Code Tips Wanting to know the number of people who visit your site makes sense. When you are comfortable with the simple counter code,  you can personalize the code in several ways to work better with your website and gather the information you seek. Customize the database, table, and code to include other informationHold the counter in a separate file and retrieve it using include ()Format the counter text using regular HTML around the include functionCreate different rows on the counter table for additional pages on your website

Conflict Scenario PowerPoint Presentation Example | Topics and Well Written Essays - 1250 words

Conflict Scenario - PowerPoint Presentation Example The template given to the receptionist by the doctor could be a standard template but the template given by the scheduler may not be the standard one and so the scheduler gave a patient an appointment that does not exist. This led to confusion even to the doctor. The scheduler could have reduced the whole chaos if her personal attitude would have notcome her way when discussing with the receptionist. Due her attitude she disliked to talk to the receptionist and about the issue to resolve and instead she left a blind eye on the issue, which led to all the problems. Due to this unacceptable attitude towards work by the scheduler the issue could not have escalated and could have been subsided. Typically, entry-level nursing education programs provide some basic exposure to general and basic breast cancer nursing, but little direct experience in patient care and scheduling process should be offered. Academic programs in patient care nursing are generally restricted to graduate advanced practice programs for clinical nurse specialists or nurse practitioners. The perception of understanding has a great deal to do with communication and managerial effectiveness. Since outstanding management presumes that one can influence people to be communicative, an objective analysis of your influencing capacities and the way other people see it is crucial. One way to get this kind of necessary feedback is to take an interactive and intense program to help accomplish a critical self-assessment. Examine interpersonal intangibles in that setting. Experiment with and examine the present interactive style and refine and improve it - in response to the straightforward and frank feedback that you receive. Arrange, somehow, if possible, to get out of the daily work situation into a relaxed, informal setting with a small group of other staff and executives. Talk to each other. Discover ways in which ones behavior and attitudes affect others. Put oneself in the capable hands of a qualified professional trainer. Cover this in training seminar such things as listening, communicating, leading, handling frustration and anger, asserting yourself, facing pressures, relating to colleagues, personal openness, handling stress, perceiving, respecting other people's feelings, selling your ideas to other people, and giving and receiving constructive critici sm. After getting to know each other quite well, formally and informally, near the end of the program have a major feedback session. Then the group discusses: whether or not, based on what they have got to know about you at that point, they would want you as a colleague and why or why not. Flexibility The increasing complexity of pediatric critical care has required a corresponding evolution in the sophistication of pediatric critical care nursing (PCCN). The role of the nurse in this setting is multifaceted. First, the nurse serves as a form of total systems monitor-continually examining all the physiologic monitors and treatment devices, along with the child's body. This requires the acquisition of peripheral vision. A skilful doctor learns to adjust settings on critical care equipment so it can serve as an extension of his or her own sensory system. The nurse has to perform routine maintenance activities (e.g., medication preparation, blood procurement) while

Research Paper on what influence the Salem Witch Hunts had on

On what influence the Salem Witch Hunts had on Nathaniel Hawthorne's short story Young Goodman Brown (1835) - Research Paper Example One of the major inspirations that the Salem Witch Hunt had on Hawthorne’s â€Å"Young Goodman Brown† was the connection that Hawthorne himself had with some of the people involved in the witch hunt. One of Hawthorne’s distant relatives on his father’s side, John Hathorne, was the primary judge in the accusing and condemning of supposed witches throughout the hunt and in the trials that proceeded (Moore 37-38). Knowing that Hawthorne was related to some of the people involved in the hunting of these people, Hawthorne wanted to learn all that he could about the events. The research that ensued resulted in Hawthorne compiling ideas, all of which were drawn from historical sources, for what would eventually become â€Å"Young Goodman Brown†. Similarly, being related by blood to some of the witch hunt’s lead players, Hawthorne felt a connection, though rather detached, with the mass hysteria that the witch hunt brought. Hawthorne essentially want ed to have an involvement in the historical event, and this prompted him to write. Hawthorne’s blood ties to the Salem Witch Hunt allowed him to be more intimate with his short story and its characters. By looking at records that were kept during the time of the witch hunt, such as those that dealt with the judges and the lives of those accused of witchcraft and then condemned, Hawthorne was able to submerge himself into a unique story that played on fiction while remaining true to historical facts. In a sense, Hawthorne was able to live out the trials though the protagonist of his short story, Goodman Brown; this act was able to be undergone due to the records and the familial connections that Hawthorne possessed. Hawthorne, through his resources and then through his characters, was able to shed new light on what took place during the witch hunt. The fact that Hawthorne had access to such astounding resources is part of what influenced his writing of the short story. Without the resources, the story, if at all written, would have just been another piece of fiction. Hawthorne also used the names of many of the condemned witches for his short story, which further connects his fiction with the great historical event. The names that Hawthorne used were found in the records and other documents that contained the names of people that were being tried for practicing witchcraft. Again, given the fact that one of his own relatives played a vital role in the witch hunt, Hawthorne was influenced by this personal connection of having known someone, which prompted him to use the names of real suspects. This would make the fictional story seem more lifelike, giving it an element of reality. By doing this, despite the fact that the short story was indeed fictional, the use of suspects’ real names gives the story some truth to it. Though Hawthorne was unable to witness the events of the witch hunt, including the rituals performed by the witches that he elaborat ed on in â€Å"Young Goodman Brown†, he was able to add to history by combining his own creativity with the historical facts that he already had. Hawthorne had been inspired by the facts of history, more specifically the names of the suspects, and combined them with his own creative elements. The

Discussing the importance of communication in nursing

Discussing the importance of communication in nursing To listen to another person is the most caring act of all. Listening and attending are by far the most important aspects of being a nurse (Burnard 1992). One of the basic elements of nursing is good communication skills with patients. Being unable to communicate well with a patient immediately can destroy the nurse/patient relationship and therefore the patient may not trust the nurse (Anon 2007). The purpose of this essay is to discuss the importance of communication in nursing. Without communication nurses would be unable to provide the correct care, but improving communication is a life-long developmental process (Ewles and Simnett 2005). I will draw upon my personal experience from the clinical area to show how well the theory relates to the practical side of nursing and use the process recording sheet for structure and guidance (Appendix i). In accordance with The Nursing and Midwifery Council (2008) Code of Conduct, nurses must respect peoples right to confidentiality. Therefore for the purpose of this essay I have used a pseudonym and the patient discussed is referred to as Carol Brown and any personal or identifiable information has also been altered so as to protect her privacy and dignity which are also enshrined in the Nursing and Midwifery Council (2008) Code of Conduct. I asked Carol for explicit permission to use our interpersonal relationship in my communications essay and advised her of my obligations on my professional conduct to which I am bound by the Nursing and Midwifery Council (2008), regarding professional, moral and safe practice. Carol was in agreement to be involved with my assignment and on no account was her physical care at risk during this interaction. I was nearing the end of my placement in a general medical ward within a large general hospital. The ward treat a variety of medical complaints including diabetes, gastrointestinal disorders, stroke and alcohol liver disease. A young 36 year old female was admitted to the ward, now known as Carol Brown with an increased weight loss due to non-intentional self-neglect probably caused by her chronic condition although could be deep rooted to family relationships (Day and Leahy-Warren 2008). Carol was awaiting heart surgery, replacement hips and replacement knees at major surgical hospital in another area of the country. Her health status was poor as she suffered from rheumatoid arthritis, psoriasis, and had a congenital heart defect. Carol was in need of pain management, and although it was currently being managed with a variety of powerful painkillers, these proved to have little relief. Carol spent the majority of time in bed due to her severe pain, and due to this she cried out a lo t. I thought that communication would be difficult with Carol as she was mostly in pain but I also believed that she would like someone to talk to but that person would need to be a good listener. It is important to remember that nurses have the duty to provide care holistically, for the whole person, not just for their physical needs but their mental and social needs too (Kenworthy et al. 2002). Carol liked to be washed in her bed every morning as movement for her was difficult. The bay that she was in was busy with little privacy and only the curtains for seclusion. I went into assist her to wash one morning and because of her psoriasis she needed special creams applied routinely. She spoke quietly about her illness and explained her difficulties to me. Her head was bowed and she had difficulty in making eye contact. She talked slowly and quietly and sometimes mumbled, she also appeared quite melancholy at times. Talking about her family, her illness and when she was younger made her sad and she was crying. I think this was cathartic for Carol and it could be that feelings beneath the surface may need uncovered in more detail to enable her to release her emotions (Bulman and Schutz 2008). I felt that Carols ability to communicate was linked to how she felt about herself. She was inclined to judge herself too severely and underestimated her abilities. This self-blame reflect ed her ability to communicate (Ewles and Simnett 2005). She was in so much pain, her head was bowed and she could not make eye contact. I was leaning in close to her bedside, touch was not good, her body was too sore. I tried to show empathy towards Carol by giving her time to talk, being patient and listening to her. This was an example of Egans (2007) Soler theory which is a non-verbal listening method that is used commonly in communication. Was she crying because she was in so much pain or was it because she was recalling happy memories from before she fell ill? I was keen in developing the therapeutic relationship. According to Arnold and Undermann-Boggs (2003), empathy is the ability to be sensitive to and communicate understanding of the patients feelings. Being compassionate is similar to being empathetic in a way that it is important to recognise that Carols feelings belong to her and not to me. I was interested in Carols illness, to learn more about her condition and hear about her difficulties. Getting to know your patient helps to promote dignified care (Nicholson et al. 2010). She was very independent and wanted to do as much as she could by herself. Help was minimal and she only asked when she was struggling to re-position her feet. I used active listening to allow to her speak without interrupting. Active listening is not only the act of hearing but of being able to interpretate any underlying meaning (Arnold and Undermann-Boggs (2003). I paid close attention to her facial expressions and body language and Argyle (1988 p.57) suggests facial expressions provide a running commentary on emotional states. I asked Carol open questions about her illness as I thought this would allow me to encourage her to talk and she responded to this well. Open ended questions are used to elicit the clients thoughts and perspectives without influencing the direction of an acceptable respon se (Arnold and Undermann-Boggs 2003 p.241). It also allowed Carol to describe her experiences, feelings and understandings and I felt this approach was appropriate. I wanted to try and distract her from her pain as I found it difficult to see her being so unhappy, so I commented on some magazines that were lying on her table and asked her about her taste in music. This was a good subject, her eyes lit up and she smiled. We finally made eye contact. Carol and myself were exchanging verbal and non-verbal communication in order to understand each others feelings. According to Kozier (2008) non-verbal communication can include the use of silence, facial expressions, touch and body posture. Carol was keen to talk about her taste in music and became very chatty, in fact, she became somewhat excited. I put some cds on for her to listen to and as I did this she asked me questions about my taste in music. There was now no barriers to our communication as we both shared the same taste in music. When the music was playing Carol was in a different world, she was more relaxed. Research has shown that the pain and tension of illnesses such as arthritis can be eased with music therapy (Murcott 2006). I took her hand and held it gently, her eyes were closed, she was smiling and she appeared more content. By holding her hand, I felt as though I was comforting and reassuring her. Touch is a form of non-verbal communication and can be a powerful way of communicating (le May 2004). This was an indication that I really did care and that I wanted to help her. Using touch skilfully and thoughtfully can convey that you are able to be with your patient (Benner 2001 p.57). Communication can be therapeutic and the music playing was not a barrier in communications, it was in fact beneficial. Music has the power to tap into our emotions and alleviate tension (Mallon 2000). Therefore, it is argued that effective communication is more than delivering high quality patient-centred care; but it also allows patients to feel involved in their care, which can make a significant difference to their outlook on their treatment (Collins 2009). Reflecting back I realised that I was really quite worried about the communication difficulties I was facing during my interaction. Carol was a very obstinate person who knew exactly what she needed and yet she desperately wanted to be as independent as possible. I wanted her to allow me in and for her to be comfortable with me. I am glad I eventually gained her trust and we both became more relaxed. Trust is an important element in the nurse/patient relationship and can in fact affect the patient care in practice (Bell and Duffy 2009). In fact, the impact that this interaction had on our relationship was that as the days went on we became very good friends and she was very special to me. Sully and Dallas (2005), suggests that to have an empathetic understanding of our patients needs we must recognise their need for comfort and we respond to this compassionately. It was important to be non-judgemental, I accepted Carol for who she was no matter what her circumstances were and my main concern was to care for her in a professional and beneficial way and in a manner that she preferred. The Royal College of Nursing (2003) suggests that the personal qualities of a nurse should include compassion, respect and a non-judgemental approach. Putting the interaction into perspective, I originally found Carol very demanding, always calling out and constantly pressing the call buzzer. Some staff were very reluctant to go to her because her personal care was very time consuming. It was time consuming but it was because she was in a lot of pain. Surely this was a barrier to communication as some staff did not take the time to listen to what Carol required and as health promoters, we need to develop skills of effective listening so that we can help people to talk and express their needs and feelings (Ewles and Simnett 2005). Rogers (2004) used the term unconditional positive regard, this meaning that people can be too judgemental and it is important to disregard how much of a b urden someone thinks a patient with complex needs might be and treat everyone equally. From recording and analysing my interactions I have learned to accept people for who they are as each of us have had different experiences throughout life and these experiences make us who we are. It was also important to acknowledge Carols point of view, her emotions and thoughts without judgement as being aware of these helped to appreciate her perspective and needs (Silverman et al. 2005). I have also learned to be a good listener and an active listener. Ewles and Simnett (2005) suggest that this means taking note of the non-verbal communication as well as the spoken words. It is important to maintain eye contact, observe the body language, listen properly and pick up on non-verbal signs as well as verbal signs. The environment is important too, along with being sensitive, honest and compassionate (Anon 2007). Collins (2007) argues that judgemental attitudes can stand in the way of getting to know your patient and that labels attached to individuals such as demented can act as a l anguage barrier. Effective nursing requires us to be assertive, responsible and to help our patients achieve the best possible health status (Balzer Riley 2008). In conclusion, the key points that have been discussed in this essay are that of the importance of communicating in nursing and how nurses can improve their communication skills and maintain their effectiveness. We must provide holistic care for our patients and the goal is to listen to the whole person and provide them with empathetic understanding. Another key point is that we must be non judgemental no matter what the patients circumstances are. Overall communication during this interaction was positive, therapeutic and helped to build a relationship. This essay has shown how personal experience from the clinical area relates the theory to the practical side of nursing and how it is imperative that communication is clear, understandable, appropriate and effective. 2059 words References ANON., 2007. Communication skills (essence of care benchmark). Nursing Times. http://www.nursingtimes.net/whats-new-in-nursing/communication-skills-essence-of-care-benchmark/361127.article (Accessed on 21.07.10). ARNOLD, E., and UNDERMANN-BOGGS, K., 2003. Interpersonal relationships: professional communication skills for nurses. 4th ed. Missouri: Saunders. BELL, E., and DUFFY, A., 2009. A concept analysis of nurse-patient trust. British Journal of Nursing. 18(1), pp. 46-51. BENNER, P., 2001. From novice to expert: excellence and power in clinical nursing practice. New Jersey: Prentice Hall. BLAZER-RILEY, J., 2008. Communication in nursing. 6th ed. Missouri: Elsevier. BULMAN, C., and SCHUTZ, S., 2008. Reflective practice in nursing. 4th ed. Sussex: Blackwell. BURNARD, P., 1992. Counselling: a guide to practice in nursing. Oxford: Butterworth-Heinemann. COLLINS, S., 2009. Good communication helps to build a therapeutic relationship. Nursing Times. 105(24), pp.11-12. DAY, M.R., LEAHY-WARREN, P., (2008). Self-neglect 1: recognising features and risk factors. Nursing Times. 104(24), pp.26-27. EGAN, G., 2007. The skilled helper: a problem management and opportunity development approach to helping. 8th ed. California:Thomson. EWLES, L., and SIMNETT, I., 2005. Promoting health: a practical guide. 5th ed. Edinburgh: Bailliere Tindall. KENWORTHY, N., et al., 2002. Common foundation studies in nursing. 3rd ed. Edinburgh: Churchill Livingstone. KOZIER, B., et al., 2008. Fundamentals of nursing: concepts, process and practice. Essex: Pearson Education. LE MAY, A., 2004. Building rapport through non-verbal communication. Nursing and Residental Care. 6(10), pp. 488-491. MALLON, M., 2000. Healing Sounds. The Scotsman. 12th May, p.9. MURCOTT, T., 2006. Music Therapy. The Times. 18th February, p. 17. NICHOLSON, C. et al., 2010. Everybody matters 1: how getting to know your patients helps to promote dignified care. Nursing Times. 106(20), pp. 12-14. NURSING AND MIDWIFERY COUNCIL, 2008. The NMC code of professional conduct: standards for conduct, performance and ethics. London: NMC. ROGERS, C., 2004. On becoming a person: a therapists view of psychotherapy. London: Constable. ROYAL COLLEGE OF NURSING, 2003. Defining nursing. RCN. http://www.rcn.org.uk/__data/assets/pdf_file/0008/78569/001998.pdf (Accessed on 29.07.10). SILVERMAN, J., et al., 2005. Skills for communicating with patients. 2nd ed. Oxon: Radcliffe publishing. SULLY, P., and DALLAS, J., 2005. Essential communication skills for nursing. Edinburgh: Elsevier.

Irrational and Rational Decision Making

What is irrational and rational decision making? Well first to understand what each on is individually, I believe that you should know what each word means separately. So according to meriam-webster. com, rational means, â€Å"having reason or understanding† (Rational, 2009) while irrational means, â€Å"not endowed with reason or understanding. † (Irrational, 2009). Lastly but not least, from the Encarta. msn. com/dictionary, decision making, is â€Å"the process of making choices or reaching conclusions, especially on important political or business matters. † So what do all those definitions mean to you? To me, by these definitions, rational decision making is when a person has reason or understanding in reaching a certain conclusion and just the opposite of that is irrational decision making, when a person is not able to come to a conclusion without reason or understanding. The differences are clearly stated, such as not having any reasons. versus having a reason for a conclusion For example, if the tiles are muddy, the most rational thing to do is to mop the tiles. Your reason is that the tiles are muddy. I think that an irrational thing for a person to do is to sweep the tiles. If there is mud on tiles, it’s not the same as having sand on the tiles. The mud is wet therefore you would use a mop instead of a broom. With the broom, you could pick up dry particles such as sand. It would just make more sense, rather than using a broom to sweep mud when all you will be doing is pushing around something that is wet. Decision that was Once Reviewed to be â€Å"Rational† but Now is â€Å"Irrational† Back in the early 1700 and 1800’s, arranged marriages were part of the traditional and cultural beliefs that many families went through. Though arranged marriages happened in the United States, it was most likely to take place in the Southern States. Now, in the present day, though arranged marriages still happen in some cultures around the world, it is an irrational decision. (Decision, 2008) Explanation why it Would be Considered â€Å"Irrational† Today It was considered to be rational back then because it â€Å"was the thought to keep the blood lineage of an aristocratic family line to stay pure. † In order to make marriage agreements, there is sometimes certain business arrangements that were involved. Things such as, land, money, property, and or social status were used in order to make a marriage, other than what we presently do, which is to fall in love with a person. Now, in the present, most have the ability to choose the person they want to marry. (Arranged, n. d. ) Decision Theory Used I think the decision theory that was used in the original decision making is Satisficing. â€Å"The theory postulates that decision makers compare these calculations and choose the course of action that maximizes expected utility. (Plous, 1993). In the earlier years, parents of children, made the decision to arrange their future marriages in hopes of receiving or being able to make a deal with another family. They chose a path in their lives which would then satisfy their needs and wants. When doing so, their choice is far from being actually favorable. Instead of being able to marry someone you love and of your choice, back then, there were no opinions whether or not a person wanted to marry another. It was like you were born in order for the option of your parents to be able to make a deal with another family, just to get something out of having a child. Because arranged marriage is what was ideal for certain cultures, it turned into a custom that children soon taught their children and so on. Just because you were taught and brought up learning something, doesn’t necessarily mean that it’s always favorable for both you and your parents. To your parents, it could mean getting money, or being richer in a way, and to you, it could mean having nothing at all, no option. You are just put in a situation where you, as a child had no say in. References Arranged Marriage. (n. d. ). Retrieved February 18, 2009, from http://www. youth information. com/Templates/Internal. sp? NodeID=90221 Decision Making. (2008). Retrieved February 18, 2009, from http://encarta. msn. com/ dictionary_1861688906/decision-making. html Irrational. (2009). Retrieved February 18, 2009, from http://www. merriamwebster. com/dictionary/irrational Rational. (2009). Retrieved February 18, 2009, from http://www. merriamwebster. com/dictionary /rational Plous, S. (1993). The psychology of judgment & decision making, New York, McGraw Hill The History of Arranged Marriages in America. (2008). Retrieved February 18, 2009, from http://www. associatedcontent. com/article/787875/the_history_of_arranged

Should The United States Suspend Arctic Offshore Drilling

Is developing the Arctic for oil and natural gas worth the powerful negative impact on the environment and native communities? The article published on September 20th, 2013 by Jennifer Weeks titled, â€Å"Future of the Arctic† examines the Arctic and the controversies within it. In the pro/con section of her article, Weeks asks the question, â€Å"Should the United States suspend Arctic offshore drilling?† Senator Mark Begich argues that the resources in the Arctic are too great of an opportunity to miss out on. Although Arctic drilling is a controversial topic, many people believe it should continue because of the financial and ethical circumstances; however, evidence to support this is lacking, which leads to the other side of the debate to be in†¦show more content†¦The research around that time found that the estimate of oil deposits in the Arctic was 28 billion barrels of oil. It also shows at least 50 billion barrels of oil equivalent in the Beaufort Seaà ¢â‚¬â„¢s Amerasia Basin (U.S. Energy). These facts make the point Begich is making weak. He not only fails to cite the source of his information, he also has the information incorrect. This is not the only example of Begich using information that is not cited and inaccurate. Begich writes, â€Å"Each day, Americans drive 250 million cars and trucks. While new federally mandated fuel-economy standards are leading to greater vehicle efficiency, we still burn about 7 billion barrels of oil annually† (Weeks). Again, readers have no idea where Begich got this information and whether it is accurate. Upon further research, it has been found that the information on cars and trucks on the road daily is true; however, it is not cited and the reader must do their own research to verify this. The number of oil barrels used by the United States each year was also deemed to be true, along with the percentage of that used for gasoline, again, this brings down the authors point as the information was not cited and backed up in the argument (U.S. Energy Information Administration - EIA - Independent Statistics and Analysis.). The author follows the uncited information with another crack at the issue that again lacked citation. Begich claims that, â€Å"About half of that amount (of oil) comesShow MoreRelatedThe Drilling For Oil Drilling1490 Words   |  6 PagesEnglish 1A 15 April 2015 Offshore Oil Drilling This day and age, oil is what makes the world go around. Without it, people cannot travel, be able to use fuel oils for electricity and heating, there would not be asphalt roads, and also there would not be chemicals used to make plastics, or other synthetic materials that humans use every day. Oil is a useful resource but the ways that are used to obtain it are not very appealing. One way it is obtained is by offshore drilling. According to an articleRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagespractice. They are not intended to be a comprehensive collection of teaching material. They have been chosen (or speciï ¬ cally written) to provide readers with a core of cases which, together, cover most of the main issues in the text. As such, they should provide a useful backbone to a programme of study but could sensibly be supplemented by other material. We have provided a mixture of longer and shorter cases to increase the ï ¬â€šexibility for teachers. Combined with the illustrations and the short case

The Significance of the Letter in The Scarlet Letter Essay

The Scarlet Letter: The Significance of the Letter Adultery has been around almost as long as people. It has maintained a harsh punishment, from banishment to death, but in the Puritan world of colonial America (from about 1620-1640), its punishment may have been worse than either. In The Scarlet Letter by Nathaniel Hawthorne, Hester Prynne is a lonely Puritan woman who commits infidelity with a preacher and has a son from the untruthful union. To punish her for this act, the council of leaders forces her to wear a large â€Å"A† on her bosom, to let all know what she has done. She is not put to death immediately because her husband is missing and may or may not be alive. The letter â€Å"A† has different meanings for different†¦show more content†¦To Hester the â€Å"A† also symbolizes her falter from the path towards God. Not only does it remind her of her falter, it also teaches her not to return to her sin. Hawthorne shows this when Hester is defending her right to keep Pearl. She is responding to th e governor’s claim that she does not deserve to keep Pearl and says, â€Å"I can teach my little Pearl what I have learned from this!, answered Hester Prynne, laying her finger on the red token.† This defense by Hester shows that she has learned from the shame of the scarlet letter. The committee was worried that the sin of the letter would make teaching Pearl impossible, but Hester is claiming that it is the exact opposite. She is saying that the â€Å"A† has shown her that the sin was wrong and because of this she will avoid any further sin. As time progresses in the novel Hester comes to regard the â€Å"A† as a necessary evil. This can be seen when Chillingworth hints that the committee may have the â€Å"A† taken off of Hester and she replies that it is not up to them to decide. She says â€Å"It lies not in the pleasure of the magistrates to take off this badge, calmly replied Hester. Were I worthy to be quit of it, it would fall away of its own nature, or be transformed into something that should speak a different purport†(165). She knows that wearing the letter is hard, but she thinks that only God can remove the letter. She also believes that she must wear it to work towards repenting the sin.Show MoreRelatedSymbolism And Its Significance Of The Scarlet Letter2696 Words   |  11 PagesDiscuss Hawthorne’s use of Symbolism and its Significance to the Themes of the novel -The Scarlet Letter Symbolism is a powerful tool used in the Scarlet letter. Hawthorne creates a metaphorical image where he presents two completely opposite objects and highlights its similar characteristics. The significance of symbolism gives a poetic style to the characters of the story. This hidden comparison can trigger emotions in the reader, where they change the way the feel about the characters as theyRead MoreSymbols In The Scarlet Letter1023 Words   |  5 PagesComposition AP 06 June 2017 The Scarlet Letter Analysis In the book, â€Å"The Scarlet Letter,† by Nathaniel Hawthorne, many symbols can be found. Hawthorne uses symbols such as the scarlet letter itself, which could represent things like determination, hard work, and a punishment. Another symbol he uses is the forest and the wilderness, which represents Hester and Pearl’s freedom from society as they explore the forest. The last symbol that seemed to have significance to me was Hester’s daughter, Pearl;Read MoreWhat Pearl Means in the Scarlet Letter891 Words   |  4 PagesIn The Scarlet Letter, Pearl is often regarded as a symbol to that of the suffering of Hester Prynne and the shamed Reverend Arthur Dimmesdale but Pearls significance is more than just symbolizing the sin committed by her parents. 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Even thoughRead More Innocence of Children in Hawthornes The Scarlet Letter Essay1062 Words   |  5 PagesInnocence of Children in Hawthornes The Scarlet Letter In The Scarlet Letter, Hawthorne does an admirable job of expressing the true nature of his characters. Nowhere in his story is this more obvious than in his portrayal of the children. Children, in their innocence will say or do anything, for unlike adults, they are not constrained by societal expectations. They are oblivious to most manners and politics and therefore, are less reserved than the adults when it comes to questioning thingsRead MoreThe Symbol Of Pearl In The Scarlet Letter, By Nathaniel Hawthorne1414 Words   |  6 Pages Nathaniel Hawthorne’s The Scarlet Letter exhibits 17th century Boston, Massachusetts and the puritans’ lifestyle through the story of Hester Prynne and her sin. Society casts Hester out for her sin of adultery by making her wear a scarlet ‘A’ on her bosom. Hester commits adultery with another man, and later gives birth to a baby girl, Pearl. Although Pearl at first seems to be just the child of Hester and is a supporting character, she later becomes a significant part of the novel and is a prominentRead MoreScarlet Letter : A Dark Gloom Hung1105 Words   |  5 PagesGeorge Mallinos Mrs. Costigan AP English III 16 February 2015 The Scarlet Letter A dark gloom hung over Nathaniel Hawthorne’s head for most of his life causing his writings to be intoxicated with his everlasting thrust for darkness. In The Scarlet Letter he plants his trade mark of sin, redemption, and guilt into history’s abiding collection of remarkable writings. Throughout this piece, it is easy to notice the hardship Hester must endure every day while living with the reputation of committingRead MoreThe Scarlet Letter and Hesters Identity Essay786 Words   |  4 PagesFirst of all, the scarlet letter stands for Hesters sin. By forcing Hester to wear the letter A on her bosom, the Puritan community not only punishes this weak young woman for her adultery but labels her identity as an adulteress and immoral human being as well. Thus the young and the pure would be taught to look at her, with the letter flaming on her chest, also as the figure, the body and the reality of sin. And the day Hester began to wear the scarlet A on her bosom is the ope ning of herRead MoreSymbolism Of Nathaniel Hawthorne s The Scarlet Letter 1122 Words   |  5 PagesTopic: Symbolism of the Scarlet letter â€Å"A† In The Scarlet letter the author Nathaniel Hawthorne illustrates the use of symbolism in the book, especially the scarlet letter â€Å"A.† Symbolism is defined as a figure of speech used for an object, or a word to represent something else in literature. The Scarlet letter â€Å"A† had a change of meaning throughout the novel. In the inception of the book it is known as a symbol of Adultery. As the book continues the scarlet letter is looked at differentlyRead MoreSymbolism in the Scarlet Letter Essay871 Words   |  4 PagesIn the novel The Scarlet Letter by Nathaniel Hawthorne symbolism is used to represent the evolution of the characters primarily that of Hester Prynne. Two of these symbols as they are used repeatedly create underlying truths telling their own story of growth and understanding as sunshine and the letter A bring to light who Hester Prynne truly is. The first and perhaps the most obvious use of symbolism in the novel follows the progression of meaning of the letter A that Hester is forced